Which analytics & bi tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Product-led companies and digital teams (Product, Growth, Analytics) that need self-serve product analytics to understand user behavior, improve activation/retention, and measure feature and experiment impact across web and mobile apps.
Teams that need free, scalable web/app analytics with strong Google Ads integration, event-based tracking, and flexible exploratory analysis—especially SMBs, product teams, and marketers operating in the Google ecosystem.
| Feature | Amplitude Analytics | Google Analytics 4 |
|---|---|---|
| Pricing | ~$61/month (varies by MTUs/features) | $0/user/month |
| G2 Rating | 4.0 (100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.0 | 4.0 |
| Best For | Product-led companies and digital teams (Product, Growth, Analytics) that need self-serve product analytics to understand user behavior, improve activation/retention, and measure feature and experiment impact across web and mobile apps. | Teams that need free, scalable web/app analytics with strong Google Ads integration, event-based tracking, and flexible exploratory analysis—especially SMBs, product teams, and marketers operating in the Google ecosystem. |