Which analytics & bi tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Product-led teams (product, growth, analytics) at SaaS, mobile, and consumer apps that need self-serve event analytics for funnels, retention, cohorts, and user behavior without heavy BI overhead.
Product-led companies and digital teams (Product, Growth, Analytics) that need self-serve product analytics to understand user behavior, improve activation/retention, and measure feature and experiment impact across web and mobile apps.
| Feature | Mixpanel | Amplitude Analytics |
|---|---|---|
| Pricing | $0+/month (usage-based) | ~$61/month (varies by MTUs/features) |
| G2 Rating | 4.6 (1,100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.5 | 4.0 |
| Best For | Product-led teams (product, growth, analytics) at SaaS, mobile, and consumer apps that need self-serve event analytics for funnels, retention, cohorts, and user behavior without heavy BI overhead. | Product-led companies and digital teams (Product, Growth, Analytics) that need self-serve product analytics to understand user behavior, improve activation/retention, and measure feature and experiment impact across web and mobile apps. |