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Qualtrics XM (Surveys)

Form & Survey
★4.0•100 G2 reviews

Mid-market to enterprise teams running high-stakes research, customer/employee experience programs, or regulated surveys that require advanced logic, governance, and scalable reporting.

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Quick Overview

Pricing
Custom quote
Details
Enterprise-focused, quote-based pricing (typically sold as part of Qualtrics XM/CoreXM). No standard public per-user monthly pricing; costs vary by modules, response volume, and contract terms.
G2 Rating
4.0 / 5.0
Capterra
4.0 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Advanced survey builder with logic (skip/display/branching), piping, and randomization
  • Question library, templates, and reusable blocks for standardization at scale
  • Multi-channel distribution (email, web link, QR, SMS via integrations, embedded website intercepts)
  • Analytics and reporting dashboards with text analytics/sentiment options (plan-dependent)
  • Enterprise governance: roles/permissions, brand controls, security/compliance options (plan-dependent)

Pros

  • +Very powerful logic and customization for complex survey workflows
  • +Strong enterprise controls (permissions, standardization, governance) for large organizations
  • +Robust reporting/analytics ecosystem and integrations across the Qualtrics XM platform
  • +Scales well for ongoing programs and large response volumes (contract-dependent)

Cons

  • −Pricing is opaque and can be expensive compared with SMB survey tools
  • −Steeper learning curve for advanced features and administration
  • −Some capabilities (e.g., advanced analytics/text analytics, intercepts) may require additional modules or higher-tier licensing

Qualtrics XM (Surveys) in Our Comparisons

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