Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.
| Feature | Mailchimp | Brevo (formerly Sendinblue) |
|---|---|---|
| Pricing | From $13/month (Essentials; pricing varies by contacts) | From ~$25/month (Starter; pricing often based on email volume) |
| G2 Rating | 4.0 (100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.5 | 4.0 |
| Best For | Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling. | SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing. |