Skip to main content
B

Brevo (formerly Sendinblue)

Marketing Automation
★4.0•100 G2 reviews

SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.

Visit Brevo (formerly Sendinblue)See Full Comparison

Quick Overview

Pricing
From ~$25/month (Starter; pricing often based on email volume)
Details
Free tier available (limited daily sending and core tools). Paid plans typically scale by monthly email volume and features: Starter from ~US$25/month; Business and Enterprise tiers add advanced automation, reporting, and support (pricing varies by region and volume). SMS/WhatsApp and transactional email may be priced separately based on usage.
G2 Rating
4.0 / 5.0
Capterra
4.0 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Email marketing campaigns with templates, personalization, and deliverability tools
  • Marketing automation workflows (triggers, segmentation, drip/nurture journeys)
  • Transactional email (SMTP/API) and SMS/WhatsApp messaging options
  • CRM/lightweight sales pipeline and contact management
  • Signup forms, landing pages, and basic reporting/analytics

Pros

  • +Strong value for money for email-volume-based pricing and bundled channels
  • +All-in-one suite (marketing automation + transactional messaging + basic CRM)
  • +Good automation and segmentation for common SMB lifecycle use cases
  • +Solid API/SMTP options for product-led and eCommerce transactional messaging

Cons

  • −Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
  • −Some features and support levels are gated behind higher tiers/usage add-ons
  • −UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)

Brevo (formerly Sendinblue) in Our Comparisons

Marketing Automation20 min read

ActiveCampaign vs Mailchimp vs HubSpot Marketing Hub vs Klaviyo vs Brevo (formerly Sendinblue) - 2025 Honest Review & Comparison

Comparing ActiveCampaign, Mailchimp, HubSpot Marketing Hub & more. Honest marketing automation software reviews with pricing, features, pros/cons. Updated Dec 2

ActiveCampaignMailchimpHubSpot Marketing HubKlaviyo+2 more
E
Emily Rodriguez
Updated December 2025