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HubSpot Marketing Hub

Marketing Automation
★4.0•100 G2 reviews

B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment.

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Quick Overview

Pricing
From $20/month/seat (Starter; typically requires a platform subscription and scales by contacts)
Details
Free tools available (limited marketing features). Marketing Hub Starter from ~$20/seat/month (often bundled with a required HubSpot platform subscription; pricing scales by marketing contacts). Professional and Enterprise tiers add advanced automation, reporting, and governance; pricing is primarily contact-based and varies by package/contacts.
G2 Rating
4.0 / 5.0
Capterra
4.5 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Email marketing with personalization and A/B testing
  • Marketing automation workflows (nurture, lead routing, lifecycle automation)
  • Landing pages, forms, and conversion optimization tools
  • Segmentation and contact management with marketing-contact-based billing
  • Analytics & reporting (campaign attribution, dashboards, custom reports by tier)

Pros

  • +Unified platform with native CRM and strong cross-hub integrations (Sales/Service/Operations)
  • +Powerful workflow automation that’s approachable for non-technical marketers
  • +Strong content and conversion tooling (forms, landing pages, CTAs) with built-in analytics
  • +Large ecosystem of integrations, templates, and partner support

Cons

  • −Costs can rise quickly as marketing contacts and add-ons increase
  • −Some advanced capabilities (governance, advanced reporting, complex automation) require higher tiers
  • −Customization and data model flexibility can be limiting compared with more developer-centric platforms

HubSpot Marketing Hub in Our Comparisons

Marketing Automation20 min read

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