Marketing Automation
Constant Contact
From $12G2 4.1 · 7,449 reviews
Small businesses, nonprofits, and local organizations that want an easy-to-use email marketing and basic-to-moderate automation platform with templates, list-building tools, and common integrations—without needing an enterprise marketing ops team.
Quick overview
- Pricing
- From $12/month (Lite)
- Plans
- No free plan (free trial available). Lite from $12/month, Standard from $35/month, Premium from $80/month, each for up to 500 contacts on monthly billing; prices scale by contacts. Prepaying 12 months saves up to 15%. Premium includes unlimited automations, SEO tools and 500 SMS messages/month.
- G2 rating
- 4.1 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Email marketing with drag-and-drop templates and branded design tools
- Marketing automation (welcome series, drip campaigns, behavior-based triggers, segmentation)
- List growth tools (signup forms, landing pages) and contact management
- Reporting & analytics (opens/clicks, engagement, A/B testing on select plans)
- Integrations and ecommerce tools (Shopify/WooCommerce and other apps; product/transactional syncing varies by integration)
Pros
- Beginner-friendly UI with strong template library and quick campaign setup
- Solid core email deliverability and contact management for SMB use cases
- Useful automation for common journeys (welcome/onboarding, re-engagement) without heavy configuration
- Broad ecosystem of integrations and add-ons for typical SMB stacks
Cons
- Costs can rise quickly as contact lists grow because pricing scales by contacts
- Advanced automation, attribution, and deep CRM-style features are more limited than enterprise MAPs
- Some features (e.g., SMS, events, advanced segmentation/testing) may require higher tiers or add-ons depending on packaging/region
Marcus Williams