Brevo
Pick Brevo if: Individuals and small businesses that want low-cost email marketing with a free plan to start.
Skip it if: Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan.
Quick overview
- Plans
- Free plan with up to 300 emails/day. Starter from $9/month (5,000 emails/month), Standard from $18/month, Professional from $499/month (150,000 emails/month), Enterprise custom. Prices shown are monthly billing; annual billing is about 10% cheaper. Pricing scales by email volume; SMS/WhatsApp credits are sold separately.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 9 comparisons
Is Brevo right for you?
- Best for
- Individuals and small businesses that want low-cost email marketing with a free plan to start. source ↗
- Not for
- Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan. source ↗
From Brevo's own pricing and help pages, checked Nov 4, 2026.
Key features
- Email marketing campaigns with templates, personalization, and deliverability tools
- Marketing automation workflows (triggers, segmentation, drip/nurture journeys)
- Transactional email (SMTP/API) and SMS/WhatsApp messaging options
- CRM/lightweight sales pipeline and contact management
- Signup forms, landing pages, and basic reporting/analytics
Pros
- Strong value for money for email-volume-based pricing and bundled channels
- All-in-one suite (marketing automation + transactional messaging + basic CRM)
- Good automation and segmentation for common SMB lifecycle use cases
- Solid API/SMTP options for product-led and eCommerce transactional messaging
Cons
- Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
- Some features and support levels are gated behind higher tiers/usage add-ons
- UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)
We tested Brevo hands-on
Brevo in our comparisons
ActiveCampaign alternatives
Stay with ActiveCampaign if you want deep automation without enterprise bloat. Pick Klaviyo if you run an online store and email is a revenue engine.
+3
Marcus WilliamsUpdated October 2026
Best CRM for Ecommerce
Klaviyo is the best CRM for most ecommerce stores: the deepest Shopify data sync and flow library, with support tools on the same customer profile. Omnisend costs less at small and mid list sizes, and Brevo is cheapest for large lists you email lightly.
+1Marcus WilliamsUpdated October 2026
Best Email Marketing Software for Ecommerce
Pick Klaviyo if email is a main revenue channel for your store. Pick Omnisend if you want ready-made store automations for less.
+2Marcus WilliamsUpdated October 2026
Best Email Marketing Software for Small Business
Pick MailerLite if you want real automation at the lowest monthly price. Pick Brevo for the tightest budget or SMS, and Constant Contact if you want live phone support.
+2Marcus WilliamsUpdated October 2026
Best Marketing Automation for Small Business
Pick ActiveCampaign for the deepest automation. Pick Brevo for the lowest bill, or GetResponse for full automation with lead scoring at a mid-range price.
+2Marcus WilliamsUpdated October 2026
Constant Contact alternatives
Switch to MailerLite for more automation at the same starting price. Pick Brevo for SMS beyond the US, and stay with Constant Contact if live phone support matters most.
+2Marcus WilliamsUpdated October 2026
Klaviyo alternatives
Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
+2Marcus WilliamsUpdated October 2026
Mailchimp alternatives
Pick MailerLite if you want the lowest bill at around 10,000 contacts with automations included. Pick Klaviyo if you run an online store.
+2Marcus WilliamsUpdated October 2026
MailerLite alternatives
If you already pay, MailerLite Comfort is still one of the cheapest plans with real automation. If the new 250-subscriber free plan is too small, Kit (free to 10,000 subscribers) or Brevo (priced by sends) are the best ways out.
+2Marcus WilliamsUpdated October 2026