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Best Social Media Software 2026

Social media scheduling, publishing, and monitoring platforms. Compare the top options with our honest, in-depth reviews.

Sarah ChenOwns this category10 comparisons33 tools compared4.4 avg G2 rating

10 comparisons

Social Media

Best Instagram Scheduling Tools

Later is the best Instagram scheduling tool for most creators and brands: every format auto-publishes, and the feed preview, Link in Bio and per-format best times are on the $18.75/month entry plan. Pick Planoly if grid planning and selling from your bio matter most.

+1
Sarah ChenUpdated October 2026
Social Media

Best Referral Program Software

ReferralCandy is the best referral program software for most businesses, especially online stores: $9/month to start, every feature on every plan and month-to-month billing. Pick Referral Rock if your referrals become leads and deals rather than online orders.

+1
Sarah ChenUpdated October 2026
Social Media

Best Review Management Software

Birdeye is the best review management software for local and multi-location businesses, with SMS and email review requests, 200+ review sites, AI replies and listings. For online stores, Judge.me is the best value at free or a flat $15/month.

+1
Sarah ChenUpdated October 2026
Social Media

Best Social Listening Tools

Brand24 is the best social listening tool for most brands and agencies: public prices, a no-card trial, AI sentiment on every plan and unlimited users from Team. Pick Awario on a tight budget, or Brandwatch or Talkwalker for enterprise depth.

+2
Sarah ChenUpdated October 2026
Social Media

Best Social Media Management Tools

Sprout Social is the best social media management tool for teams that publish, engage and report together, thanks to its Smart Inbox, reporting on every plan and approvals on Professional. Pick Buffer or Metricool if per-seat pricing is out of budget.

+2
Sarah ChenUpdated October 2026
Social Media

Best Social Media Scheduling Tools

Publer is the best social media scheduler for most solo creators and small teams: the lowest cost per account here, with X, approvals and bulk scheduling on its cheapest paid plan. Pick Buffer for the simplest pricing and unlimited users, or Metricool for analytics.

+2
Sarah ChenUpdated October 2026
Social Media

Best Social Media Tools for Small Business

Buffer is the best social media tool for most small businesses: a free plan for 3 channels, paid plans from $5 per channel per month billed yearly and support for every major network, including Google Business Profile. Pick Metricool if analytics and a free inbox matter more.

+2
Sarah ChenUpdated October 2026
Social Media

Buffer alternatives

Publer is the best Buffer alternative for most Buffer users: same per-account pricing, but cheaper, with approvals, bulk scheduling and X on the $4-per-account Professional plan. Pick Metricool for analytics, or Later for Instagram and TikTok.

+2
Sarah ChenUpdated October 2026
Social Media

Hootsuite alternatives

Agorapulse is the best Hootsuite alternative for most teams: the same publishing, inbox and reporting for less per seat, with published monthly prices and a 30-day trial. Choose Buffer if you mainly schedule posts on a small budget.

+2
Sarah ChenUpdated October 2026
Social Media

Sprout Social alternatives

Agorapulse is the best Sprout Social alternative for most teams: a similar inbox, approvals and reporting for $79 to $149 per user per month billed annually. Agencies and large teams should look at Sendible, which includes unlimited users on every plan.

+2
Sarah ChenUpdated October 2026

Tools in this category

LaterVisual-first brands on Instagram and TikTok$18.75PlanolyInstagram-first creators and small brands$14BufferCheap publishing and approvals, unlimited users$5MetricoolAnalytics-first teams on a small budget$20IconosquareAnalytics-led brands and agencies$10FlickHashtag-driven creators and small accounts£11ReferralCandyEcommerce stores starting a referral program$9Referral RockService, B2B and multi-location referral programs$250Yotpo Loyalty & ReferralsStores combining loyalty points and referrals$199FriendbuyEnterprise consumer and subscription brandsCustomViral LoopsWaitlists, newsletters and launch campaigns$35RewardfulSaaS on Stripe paying cash commissions$49BirdeyeMulti-location brands wanting an all-in-one platformCustomPodiumLocal businesses that live in text messaging$399ReputationMulti-location brands budgeting per location$80TrustpilotBrands wanting a recognized third-party review profile$99Yotpo ReviewsGrowing stores wanting Google and social syndication$15Judge.meShopify stores wanting flat, low-cost reviews$15Brand24SMBs wanting self-serve AI listening$199BrandwatchEnterprise consumer research teamsCustomTalkwalkerEnterprises, especially Hootsuite customersCustomSprout SocialLarger teams wanting one deep platform$79AwarioBudget brand monitoring for small teams$29BrandMentionsAffordable brand and review monitoring$79MentionAgorapulse users adding listeningCustomHootsuiteSuite with listening, lower seat price$99SprinklrEnterprise-scale social with governanceCustomPublerBudget scheduling for many accounts$5SocialBeeEvergreen content recycling for small teams$29LoomlyTeams needing approvals and a shared calendar$49CanvaDesign-first teams posting simple feed graphics$12AgorapulseSprout-style inbox at lower seat price$79SendibleAgencies needing unlimited users and client workspaces$30

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About Social Media Software

Social media scheduling, publishing, and monitoring platforms. Our team has tested and compared the leading solutions to help you make an informed decision. Each comparison includes detailed feature analysis, pricing breakdowns, and honest assessments of pros and cons.

Whether you're a small business looking for an affordable solution or an enterprise seeking a scalable platform, our social media software comparisons cover options for every need and budget.

Learn about our review methodology →