Social Media
Brandwatch
From Custom
Large brands, agencies and research teams that need a deep historical archive, image analysis and custom AI classification, and have an enterprise budget.
Quick overview
- Pricing
- Custom pricing (by quote, demo required)
- Plans
- No prices are published. brandwatch.com/pricing/ shows three solutions (Consumer Intelligence, Social Media Management, Influencer Marketing) with 'standard to enterprise plans available for each', and every route leads to 'Schedule your free demo'. Listening is sold two ways: Brandwatch Consumer Research (the consumer intelligence platform) and Listen, a module inside the Social Media Management suite. All by quote. No free plan and no self-serve free trial shown.
- G2 rating
- Not yet verified
- Comparisons
- Featured in 1 comparison
Key features
- Consumer Research: over 100 million online sources and an archive back to 2008
- Iris AI assistant for summarising insights
- Image analysis and custom classifiers you train yourself
- Upload your own data, such as surveys, alongside online data
- Listen module: 48 Boolean operators, a year of history, sentiment, spike and drop detection
- Alerts, automated stakeholder reports and custom dashboards
Pros
- Deepest history here: Consumer Research goes back to 2008
- Research-grade tools: image analysis, custom classifiers, own-data upload
- Part of a wider suite with social media management, influencer marketing and Cision PR tools
Cons
- No public pricing; every plan needs a sales demo
- No free plan or self-serve trial
- Two listening products with different history (2008 archive or one year)
Sarah Chen