Social Media
Awario
From $29G2 3.9 · 48 reviews
Small businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search.
Quick overview
- Pricing
- From $29/month (annual) or $49 month-to-month; 7-day trial
- Plans
- Prices USD per account. Yearly billing saves 'up to 40%'. Starter: $49/mo monthly or $29/mo billed annually; 3 topics (unlimited keywords per topic), 30,000 new mentions/mo, 5,000 stored mentions per topic, 1 team member, Boolean search; no data export, PDF reports, white-label or API. Pro: $149 monthly / $89 annual; 15 topics, 300,000 new mentions/mo, 15,000 stored mentions per topic, 10 team members, Boolean, CSV export, PDF reports; no white-label or API. Enterprise: $399 monthly / $249 annual; 100 topics, 1,000,000 new mentions/mo, 50,000 stored mentions per topic, unlimited team members, white-label reports, API, account manager. Custom plans on request. Free trial: 7 days with Starter plan features, no credit card (help center). No free plan. No refunds for partial use. When a topic hits its stored-mentions limit, the oldest mentions are replaced by new ones.
- G2 rating
- 3.9 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Crawls over 13 billion web pages daily plus platform APIs
- 30,000 to 1,000,000 new mentions a month by plan
- Boolean search, negative keywords and unlimited keywords per topic on every plan
- Sentiment, reach, share of voice and influencer identification
- Awario Leads: posts asking for recommendations or complaining about competitors
- Email digests, Slack integration; white-label reports and API on Enterprise
Pros
- Lowest entry price here: $29/month billed annually
- Very high mention allowances
- Boolean search on every plan
- Built-in lead finding with Awario Leads
Cons
- Starter has no export or PDF reports and only 1 user
- Stored mentions capped per topic; oldest are overwritten
- White-label reports and API only on Enterprise
- Short 7-day trial; TikTok not listed as a source
Sarah Chen