Brand24 vs Awario
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Brand24
From $199
Small and mid-sized brands and agencies that want self-serve listening with real AI analysis and transparent prices.
vs
Awario
From $29
G2 3.9 · 48 reviewsSmall businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search.
Side by side
| Brand24 | Awario | |
|---|---|---|
| Pricing | From $199/month (annual) or $249 month-to-month; 14-day trial | From $29/month (annual) or $49 month-to-month; 7-day trial |
| G2 Rating | Not yet verified | 3.9 (48 reviews) |
| Best For | Small and mid-sized brands and agencies that want self-serve listening with real AI analysis and transparent prices. | Small businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search. |
Pros and cons
Brand24
Pros
- Every price is public, with a 14-day trial and no card
- Unlimited users from the Team plan
- AI sentiment on all plans and a strong AI layer from Pro
- No overage charges
Cons
- Individual plan: 3 keywords, 2,000 mentions, 12-hour updates, no LinkedIn, YouTube or TikTok
- Review sources need Pro; podcasts need Business
- PDF, Excel and white-label reports start at Pro
- History depth is not stated on the pricing page
Awario
Pros
- Lowest entry price here: $29/month billed annually
- Very high mention allowances
- Boolean search on every plan
- Built-in lead finding with Awario Leads
Cons
- Starter has no export or PDF reports and only 1 user
- Stored mentions capped per topic; oldest are overwritten
- White-label reports and API only on Enterprise
- Short 7-day trial; TikTok not listed as a source
Sarah Chen