Talkwalker vs Awario
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Talkwalker
From Custom
G2 4.3 · 137 reviewsEnterprises and agencies that want broad global listening with unlimited seats, especially teams already on Hootsuite.
vs
Awario
From $29
G2 3.9 · 48 reviewsSmall businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search.
Side by side
| Talkwalker | Awario | |
|---|---|---|
| Pricing | Custom pricing (by quote, demo required) | From $29/month (annual) or $49 month-to-month; 7-day trial |
| G2 Rating | 4.3 (137 reviews) | 3.9 (48 reviews) |
| Best For | Enterprises and agencies that want broad global listening with unlimited seats, especially teams already on Hootsuite. | Small businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search. |
Pros and cons
Talkwalker
Pros
- Unlimited users on every plan
- Very broad coverage: 150 million sources and 187 languages
- AI peak detection and forecasting
- Pairs with Hootsuite for publishing and engagement
Cons
- No public prices; demo and quote for every plan
- Plan limits given only as multiples (2x, 6x), not numbers
- Extra historical data only on the top Business plan
- Renaming to Lumen by Talkwalker can confuse buyers
Awario
Pros
- Lowest entry price here: $29/month billed annually
- Very high mention allowances
- Boolean search on every plan
- Built-in lead finding with Awario Leads
Cons
- Starter has no export or PDF reports and only 1 user
- Stored mentions capped per topic; oldest are overwritten
- White-label reports and API only on Enterprise
- Short 7-day trial; TikTok not listed as a source
Sarah Chen