Brand24 vs Talkwalker
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Brand24
From $199
Small and mid-sized brands and agencies that want self-serve listening with real AI analysis and transparent prices.
vs
Talkwalker
From Custom
G2 4.3 · 137 reviewsEnterprises and agencies that want broad global listening with unlimited seats, especially teams already on Hootsuite.
Side by side
| Brand24 | Talkwalker | |
|---|---|---|
| Pricing | From $199/month (annual) or $249 month-to-month; 14-day trial | Custom pricing (by quote, demo required) |
| G2 Rating | Not yet verified | 4.3 (137 reviews) |
| Best For | Small and mid-sized brands and agencies that want self-serve listening with real AI analysis and transparent prices. | Enterprises and agencies that want broad global listening with unlimited seats, especially teams already on Hootsuite. |
Pros and cons
Brand24
Pros
- Every price is public, with a 14-day trial and no card
- Unlimited users from the Team plan
- AI sentiment on all plans and a strong AI layer from Pro
- No overage charges
Cons
- Individual plan: 3 keywords, 2,000 mentions, 12-hour updates, no LinkedIn, YouTube or TikTok
- Review sources need Pro; podcasts need Business
- PDF, Excel and white-label reports start at Pro
- History depth is not stated on the pricing page
Talkwalker
Pros
- Unlimited users on every plan
- Very broad coverage: 150 million sources and 187 languages
- AI peak detection and forecasting
- Pairs with Hootsuite for publishing and engagement
Cons
- No public prices; demo and quote for every plan
- Plan limits given only as multiples (2x, 6x), not numbers
- Extra historical data only on the top Business plan
- Renaming to Lumen by Talkwalker can confuse buyers
Sarah Chen