Brand24 vs Sprout Social
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Brand24
From $199
Small and mid-sized brands and agencies that want self-serve listening with real AI analysis and transparent prices.
vs
Sprout Social
From $79
G2 4.4 · 6,882 reviewsTeams already using Sprout Social for publishing and customer care that want listening, inbox and reporting in one tool.
Side by side
| Brand24 | Sprout Social | |
|---|---|---|
| Pricing | From $199/month (annual) or $249 month-to-month; 14-day trial | From $79/seat/month billed annually ($99 monthly); no free plan |
| G2 Rating | Not yet verified | 4.4 (6,882 reviews) |
| Best For | Small and mid-sized brands and agencies that want self-serve listening with real AI analysis and transparent prices. | Teams already using Sprout Social for publishing and customer care that want listening, inbox and reporting in one tool. |
Pros and cons
Brand24
Pros
- Every price is public, with a 14-day trial and no card
- Unlimited users from the Team plan
- AI sentiment on all plans and a strong AI layer from Pro
- No overage charges
Cons
- Individual plan: 3 keywords, 2,000 mentions, 12-hour updates, no LinkedIn, YouTube or TikTok
- Review sources need Pro; podcasts need Business
- PDF, Excel and white-label reports start at Pro
- History depth is not stated on the pricing page
Sprout Social
Pros
- Listening sits next to an excellent inbox, publishing and reporting
- Query builder needs no Boolean skills
- Base plan prices are public, with a 30-day trial and no card
Cons
- Listening is a paid add-on with no public price
- Not available on Essentials; Standard is $199 per seat per month billed annually
- Per-seat pricing adds up quickly for larger teams
- No published mention limits or history length for listening
Sarah Chen