Sprout Social vs Awario
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Sprout Social
From $79
G2 4.4 · 6,882 reviewsTeams already using Sprout Social for publishing and customer care that want listening, inbox and reporting in one tool.
vs
Awario
From $29
G2 3.9 · 48 reviewsSmall businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search.
Side by side
| Sprout Social | Awario | |
|---|---|---|
| Pricing | From $79/seat/month billed annually ($99 monthly); no free plan | From $29/month (annual) or $49 month-to-month; 7-day trial |
| G2 Rating | 4.4 (6,882 reviews) | 3.9 (48 reviews) |
| Best For | Teams already using Sprout Social for publishing and customer care that want listening, inbox and reporting in one tool. | Small businesses, freelancers and budget-conscious agencies that want cheap, high-volume brand monitoring with Boolean search. |
Pros and cons
Sprout Social
Pros
- Listening sits next to an excellent inbox, publishing and reporting
- Query builder needs no Boolean skills
- Base plan prices are public, with a 30-day trial and no card
Cons
- Listening is a paid add-on with no public price
- Not available on Essentials; Standard is $199 per seat per month billed annually
- Per-seat pricing adds up quickly for larger teams
- No published mention limits or history length for listening
Awario
Pros
- Lowest entry price here: $29/month billed annually
- Very high mention allowances
- Boolean search on every plan
- Built-in lead finding with Awario Leads
Cons
- Starter has no export or PDF reports and only 1 user
- Stored mentions capped per topic; oldest are overwritten
- White-label reports and API only on Enterprise
- Short 7-day trial; TikTok not listed as a source
Sarah Chen