Metricool
Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan.
Quick overview
- Pricing
- Free; paid from $20/month billed annually
- Plans
- Metricool prices by brands (a brand is one business with one profile per network). Free: 1 brand, every network except LinkedIn and X, 20 scheduled posts per month, 30 days of analytics. Starter: $20/month billed annually or $25 monthly for up to 5 brands, $36 annually or $45 monthly for up to 10. Advanced: from $53/month billed annually or $67 monthly for 15 brands, adding team and client management, roles and post approvals. Custom plans by quote. X needs a paid add-on on paid plans. Annual billing saves up to 24%.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 7 comparisons
Key features
- Instagram posts, carousels, Stories and Reels auto-publish without notifications, plus Trial Reels
- Feed preview with drag and drop
- Best times to post on the calendar and AI time suggestions
- SmartLinks link-in-bio page on every plan
- Reels and Stories analytics, hashtag analysis and competitor tracking
- Flows automations: comment-to-DM, keyword DM replies and story replies
Pros
- Free plan includes auto-publishing and link in bio
- Starter covers up to 5 brands from $20/month
- Strong analytics and reports for the price
Cons
- Free plan caps you at 20 posts a month
- First comment scheduling not confirmed on its pages
- Post approvals need the Advanced plan
Metricool in our comparisons
Best Instagram Scheduling Tools
Later is the best Instagram scheduling tool for most creators and brands: every format auto-publishes, and the feed preview, Link in Bio and per-format best times are on the $18.75/month entry plan. Pick Planoly if grid planning and selling from your bio matter most.
Sarah ChenUpdated October 2026Best Social Media Management Tools
Sprout Social is the best social media management tool for teams that publish, engage and report together, thanks to its Smart Inbox, reporting on every plan and approvals on Professional. Pick Buffer or Metricool if per-seat pricing is out of budget.
Sarah ChenUpdated October 2026Best Social Media Scheduling Tools
Publer is the best social media scheduler for most solo creators and small teams: the lowest cost per account here, with X, approvals and bulk scheduling on its cheapest paid plan. Pick Buffer for the simplest pricing and unlimited users, or Metricool for analytics.
Sarah ChenUpdated October 2026Best Social Media Tools for Small Business
Buffer is the best social media tool for most small businesses: a free plan for 3 channels, paid plans from $5 per channel per month billed yearly and support for every major network, including Google Business Profile. Pick Metricool if analytics and a free inbox matter more.
Sarah ChenUpdated October 2026Buffer alternatives
Publer is the best Buffer alternative for most Buffer users: same per-account pricing, but cheaper, with approvals, bulk scheduling and X on the $4-per-account Professional plan. Pick Metricool for analytics, or Later for Instagram and TikTok.
Sarah ChenUpdated October 2026Hootsuite alternatives
Agorapulse is the best Hootsuite alternative for most teams: the same publishing, inbox and reporting for less per seat, with published monthly prices and a 30-day trial. Choose Buffer if you mainly schedule posts on a small budget.
Sarah ChenUpdated October 2026Sprout Social alternatives
Agorapulse is the best Sprout Social alternative for most teams: a similar inbox, approvals and reporting for $79 to $149 per user per month billed annually. Agencies and large teams should look at Sendible, which includes unlimited users on every plan.
Sarah ChenUpdated October 2026