Buffer vs Metricool
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Buffer
Creators and small businesses that post to Instagram plus several other networks and want the lowest cost per account, with a free plan for up to 3 channels.
Metricool
Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan.
Side by side
| Buffer | Metricool | |
|---|---|---|
| Pricing | Free; paid from $5/channel/month billed yearly | Free; paid from $20/month billed annually |
| G2 Rating | 4.3 (1,041 reviews) | 4.5 (98 reviews) |
| Best For | Creators and small businesses that post to Instagram plus several other networks and want the lowest cost per account, with a free plan for up to 3 channels. | Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan. |
Pros and cons
Buffer
Pros
- Usable free plan for 3 channels
- Clear per-channel pricing from $5/month
- Unlimited team members on Team
Cons
- First comment and hashtag manager not on the free plan
- No Instagram grid preview found on Buffer's pages
- Inbox handles comments, not Instagram DMs
Metricool
Pros
- Free plan includes auto-publishing and link in bio
- Starter covers up to 5 brands from $20/month
- Strong analytics and reports for the price
Cons
- Free plan caps you at 20 posts a month
- First comment scheduling not confirmed on its pages
- Post approvals need the Advanced plan
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