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Social Media

Planoly vs Metricool

Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Planoly

From $14Free plan
G2 4.3 · 67 reviews

Creators and small brands who think in grids first and want a low-cost planner with a link-in-bio storefront built in.

Metricool

From $20Free plan
G2 4.5 · 98 reviews

Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan.

Side by side

PlanolyMetricool
PricingFree mobile plan; paid from $14/month billed annuallyFree; paid from $20/month billed annually
G2 Rating4.3 (67 reviews)4.5 (98 reviews)
Best ForCreators and small brands who think in grids first and want a low-cost planner with a link-in-bio storefront built in.Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan.

Pros and cons

Planoly

Pros

  • Lowest paid entry here at $14/month billed annually
  • Unlimited posts and first comment on every paid plan
  • Link-in-bio storefront included with zero transaction fees

Cons

  • Free plan is mobile only, with 10 uploads a month
  • X is reminder-only
  • Starter cannot add users or Social Sets

Metricool

Pros

  • Free plan includes auto-publishing and link in bio
  • Starter covers up to 5 brands from $20/month
  • Strong analytics and reports for the price

Cons

  • Free plan caps you at 20 posts a month
  • First comment scheduling not confirmed on its pages
  • Post approvals need the Advanced plan

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