Publer vs Metricool
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Publer
Budget-minded small businesses, creators and agencies that want lots of scheduling features per account
Metricool
Freelancers and agencies that want scheduling plus strong analytics and reporting across many brands at a low price
Side by side
| Publer | Metricool | |
|---|---|---|
| Pricing | Free plan (3 accounts); paid from $5/month for 1 account (Professional), about $4/account at 3+ accounts | Free plan (1 brand); paid from $20/month billed annually ($25 monthly) |
| G2 Rating | 4.7 (524 reviews) | 4.5 (98 reviews) |
| Best For | Budget-minded small businesses, creators and agencies that want lots of scheduling features per account | Freelancers and agencies that want scheduling plus strong analytics and reporting across many brands at a low price |
Pros and cons
Publer
Pros
- Very low per-account pricing; every 10th account and member free on yearly billing
- Usable free plan (3 accounts) without a card
- Wide network list including Telegram, Mastodon, Bluesky and WordPress
- Approval workflows already on the $5 Professional plan
Cons
- Analytics, best times and competitor analysis only on Business
- Free plan cannot connect X and keeps post history only 24 hours
- Price grows with every account and member, so totals need a calculator
- Unlimited posting still has daily post limits (Publer says it can waive them on paid plans)
Metricool
Pros
- Generous free plan (1 brand, 20 posts/month, analytics)
- Brand-based pricing: one Starter plan covers up to 5 brands
- Analytics, competitor tracking and ads reporting stronger than most schedulers at this price
- Low cost per brand at scale: 50 brands for $159/month (annual)
Cons
- X costs $10/month per account extra, and X analytics keep only 30 days
- LinkedIn not available on Free
- Team members, approvals, roles and API only on Advanced ($53+/month annual); Free and Starter are single-user
- Studio, campaign dashboards and advanced analytics need a paid add-on for full use
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Publer is the best Buffer alternative for most Buffer users: same per-account pricing, but cheaper, with approvals, bulk scheduling and X on the $4-per-account Professional plan. Pick Metricool for analytics, or Later for Instagram and TikTok.
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