Later vs Metricool
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Later
Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool.
Metricool
Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan.
Side by side
| Later | Metricool | |
|---|---|---|
| Pricing | From $18.75/month billed yearly (14-day trial) | Free; paid from $20/month billed annually |
| G2 Rating | 4.5 (384 reviews) | 4.5 (98 reviews) |
| Best For | Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool. | Instagram accounts that care as much about analytics as scheduling, and freelancers or small agencies running up to 5 brands on one low-priced plan. |
Pros and cons
Later
Pros
- Every Instagram format, grid preview and Link in Bio on the entry plan
- One Social Set covers 8 networks for one price
- Best times to post per format: Feed, Reels and Stories
Cons
- Starter caps posts at 30 per profile per month
- Inbox, approvals and product tagging need Growth
- No ongoing no-cost plan, only a 14-day trial
Metricool
Pros
- Free plan includes auto-publishing and link in bio
- Starter covers up to 5 brands from $20/month
- Strong analytics and reports for the price
Cons
- Free plan caps you at 20 posts a month
- First comment scheduling not confirmed on its pages
- Post approvals need the Advanced plan
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