Later
Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool.
Quick overview
- Pricing
- From $18.75/month billed yearly (14-day trial)
- Plans
- Later sells plans with Social Sets (one profile each of Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat). Starter: $25/month, or $18.75/month billed yearly, with 1 Social Set, 1 user, 30 posts per profile per month and 3 months of analytics. Growth: $50/month or $37.50 billed yearly, with 2 Social Sets, 2 users, 180 posts per profile per month, a social inbox and approvals. Scale: $110/month or $82.50 billed yearly, with 6 Social Sets, 4 users and unlimited posts. Extra users and Social Sets can be added on Growth. Yearly billing is 25% off. 14-day trial with no credit card. No ongoing no-cost plan.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 7 comparisons
Key features
- Auto Publish for Instagram posts, carousels, Stories and Reels on business and creator accounts
- Drag-and-drop feed preview to plan the grid before posts go live
- Link in Bio with up to 5 links per feed post, shoppable feed and email capture on every plan
- Personalized best times to post for Instagram Feed, Reels and Stories
- Hashtag search, hashtag suggestions and hashtags as a first comment
- Instagram Shop product tagging and a social inbox for DMs and comments on Growth and Scale
Pros
- Every Instagram format, grid preview and Link in Bio on the entry plan
- One Social Set covers 8 networks for one price
- Best times to post per format: Feed, Reels and Stories
Cons
- Starter caps posts at 30 per profile per month
- Inbox, approvals and product tagging need Growth
- No ongoing no-cost plan, only a 14-day trial
Later in our comparisons
Best Instagram Scheduling Tools
Later is the best Instagram scheduling tool for most creators and brands: every format auto-publishes, and the feed preview, Link in Bio and per-format best times are on the $18.75/month entry plan. Pick Planoly if grid planning and selling from your bio matter most.
Sarah ChenUpdated October 2026Best Social Media Management Tools
Sprout Social is the best social media management tool for teams that publish, engage and report together, thanks to its Smart Inbox, reporting on every plan and approvals on Professional. Pick Buffer or Metricool if per-seat pricing is out of budget.
Sarah ChenUpdated October 2026Best Social Media Scheduling Tools
Publer is the best social media scheduler for most solo creators and small teams: the lowest cost per account here, with X, approvals and bulk scheduling on its cheapest paid plan. Pick Buffer for the simplest pricing and unlimited users, or Metricool for analytics.
Sarah ChenUpdated October 2026Best Social Media Tools for Small Business
Buffer is the best social media tool for most small businesses: a free plan for 3 channels, paid plans from $5 per channel per month billed yearly and support for every major network, including Google Business Profile. Pick Metricool if analytics and a free inbox matter more.
Sarah ChenUpdated October 2026Buffer alternatives
Publer is the best Buffer alternative for most Buffer users: same per-account pricing, but cheaper, with approvals, bulk scheduling and X on the $4-per-account Professional plan. Pick Metricool for analytics, or Later for Instagram and TikTok.
Sarah ChenUpdated October 2026Hootsuite alternatives
Agorapulse is the best Hootsuite alternative for most teams: the same publishing, inbox and reporting for less per seat, with published monthly prices and a 30-day trial. Choose Buffer if you mainly schedule posts on a small budget.
Sarah ChenUpdated October 2026Sprout Social alternatives
Agorapulse is the best Sprout Social alternative for most teams: a similar inbox, approvals and reporting for $79 to $149 per user per month billed annually. Agencies and large teams should look at Sendible, which includes unlimited users on every plan.
Sarah ChenUpdated October 2026