Publer vs Later
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Publer
Budget-minded small businesses, creators and agencies that want lots of scheduling features per account
Later
Creators, small brands and small agencies focused on visual platforms like Instagram and TikTok.
Side by side
| Publer | Later | |
|---|---|---|
| Pricing | Free plan (3 accounts); paid from $5/month for 1 account (Professional), about $4/account at 3+ accounts | From $18.75/month billed yearly ($25 monthly); no free plan |
| G2 Rating | 4.7 (524 reviews) | 4.5 (384 reviews) |
| Best For | Budget-minded small businesses, creators and agencies that want lots of scheduling features per account | Creators, small brands and small agencies focused on visual platforms like Instagram and TikTok. |
Pros and cons
Publer
Pros
- Very low per-account pricing; every 10th account and member free on yearly billing
- Usable free plan (3 accounts) without a card
- Wide network list including Telegram, Mastodon, Bluesky and WordPress
- Approval workflows already on the $5 Professional plan
Cons
- Analytics, best times and competitor analysis only on Business
- Free plan cannot connect X and keeps post history only 24 hours
- Price grows with every account and member, so totals need a calculator
- Unlimited posting still has daily post limits (Publer says it can waive them on paid plans)
Later
Pros
- Low flat price per plan with several users included on Growth and Scale
- Visual, Instagram and TikTok first planning
- Social sets bundle one profile of each network, good for brand or client grouping
- Some listening-style features (brand mentions, competitor benchmarking) on Scale at $82.50/month yearly
Cons
- No X (Twitter) support listed
- Starter caps posts at 30 per profile per month and has 1 user
- Inbox only covers Instagram, Facebook and TikTok conversations
- No free plan
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