Later vs Planoly
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Later
Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool.
Planoly
Creators and small brands who think in grids first and want a low-cost planner with a link-in-bio storefront built in.
Side by side
| Later | Planoly | |
|---|---|---|
| Pricing | From $18.75/month billed yearly (14-day trial) | Free mobile plan; paid from $14/month billed annually |
| G2 Rating | 4.5 (384 reviews) | 4.3 (67 reviews) |
| Best For | Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool. | Creators and small brands who think in grids first and want a low-cost planner with a link-in-bio storefront built in. |
Pros and cons
Later
Pros
- Every Instagram format, grid preview and Link in Bio on the entry plan
- One Social Set covers 8 networks for one price
- Best times to post per format: Feed, Reels and Stories
Cons
- Starter caps posts at 30 per profile per month
- Inbox, approvals and product tagging need Growth
- No ongoing no-cost plan, only a 14-day trial
Planoly
Pros
- Lowest paid entry here at $14/month billed annually
- Unlimited posts and first comment on every paid plan
- Link-in-bio storefront included with zero transaction fees
Cons
- Free plan is mobile only, with 10 uploads a month
- X is reminder-only
- Starter cannot add users or Social Sets
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