Later vs Buffer
Which social media tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Later
Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool.
Buffer
Creators and small businesses that post to Instagram plus several other networks and want the lowest cost per account, with a free plan for up to 3 channels.
Side by side
| Later | Buffer | |
|---|---|---|
| Pricing | From $18.75/month billed yearly (14-day trial) | Free; paid from $5/channel/month billed yearly |
| G2 Rating | 4.5 (384 reviews) | 4.3 (1,041 reviews) |
| Best For | Creators, shops and small brands that plan their marketing around the Instagram grid and want scheduling, link in bio and Instagram analytics in one tool. | Creators and small businesses that post to Instagram plus several other networks and want the lowest cost per account, with a free plan for up to 3 channels. |
Pros and cons
Later
Pros
- Every Instagram format, grid preview and Link in Bio on the entry plan
- One Social Set covers 8 networks for one price
- Best times to post per format: Feed, Reels and Stories
Cons
- Starter caps posts at 30 per profile per month
- Inbox, approvals and product tagging need Growth
- No ongoing no-cost plan, only a 14-day trial
Buffer
Pros
- Usable free plan for 3 channels
- Clear per-channel pricing from $5/month
- Unlimited team members on Team
Cons
- First comment and hashtag manager not on the free plan
- No Instagram grid preview found on Buffer's pages
- Inbox handles comments, not Instagram DMs
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