Mailchimp
Essentials
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156
Rises with contacts
Visit Mailchimp ↗Mailchimp vs Brevo
Short answer: Mailchimp suits small businesses starting email marketing, with a free plan under 250 contacts. Brevo suits individuals and small businesses that want low-cost email marketing with a free plan to start.
Compare with for .
Mailchimp
76%
match · $156/yr
Brevo
84%
match · $108/yr
What matters most?
Set your own weights
What you'd pay
Entry plan for 10 people, billed yearly where offered, in US dollars (USD). Prices checked Nov 2026.
Brevo
Starter
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108
5,000 emails a month
Visit Brevo ↗Mailchimp
From $13Free plan
G2 4.3 · 12,993 reviewsSmall to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
vs
Brevo
From $9Free plan
G2 4.5 · 2,768 reviewsSMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.
Who each one is for
Mailchimp
- Best for
- Small businesses starting email marketing, with a free plan under 250 contacts. source ↗
- Not for
- Teams that need phone support should look elsewhere or budget for Premium, the only plan with phone support. source ↗
From Mailchimp's own pricing and help pages, checked Nov 4, 2026.
Brevo
- Best for
- Individuals and small businesses that want low-cost email marketing with a free plan to start. source ↗
- Not for
- Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan. source ↗
From Brevo's own pricing and help pages, checked Nov 4, 2026.
Side by side
| Mailchimp | Brevo | |
|---|---|---|
| Pricing | Free (up to 250 contacts); paid from $13/month (Essentials) | Free (300 emails/day); paid from $9/month (Starter) |
| Price checked | Nov 9, 2026 | Nov 4, 2026 |
| G2 Rating | 4.3 (12,993 reviews) | 4.5 (2,768 reviews) |
| Best For | Small businesses starting email marketing, with a free plan under 250 contacts. | Individuals and small businesses that want low-cost email marketing with a free plan to start. |
| Not for | Teams that need phone support should look elsewhere or budget for Premium, the only plan with phone support. | Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan. |
Pros and cons
Mailchimp
Pros
- Easy-to-use campaign builder and strong template library
- Broad integration ecosystem and widely supported by third-party tools
- Solid automation/journey capabilities for common lifecycle campaigns
- Good reporting and deliverability tooling for SMB use cases
Cons
- Costs can rise quickly as contact lists grow due to contact-based pricing
- Some advanced automation/segmentation features are gated to higher tiers
- List/audience management and billing can be confusing when using multiple audiences or duplicates
Brevo
Pros
- Strong value for money for email-volume-based pricing and bundled channels
- All-in-one suite (marketing automation + transactional messaging + basic CRM)
- Good automation and segmentation for common SMB lifecycle use cases
- Solid API/SMTP options for product-led and eCommerce transactional messaging
Cons
- Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
- Some features and support levels are gated behind higher tiers/usage add-ons
- UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)
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