Omnisend
Standard
Flat price, whole team$16.00
× 12 months$192.00
Per year
$1.60 per person / mo
$192
Starting price; rises with usage
Omnisend vs Mailchimp
Compare with for .
Omnisend
81%
match · $192/yr
Mailchimp
83%
match · $156/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Mailchimp
Essentials
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156
Rises with contacts
Omnisend
From $16Free plan
G2 4.6 · 1,232 reviewsShopify and WooCommerce stores that want ecommerce automations out of the box at a lower price than Klaviyo.
vs
Mailchimp
From $13Free plan
G2 4.3 · 12,993 reviewsSmall stores that also run newsletters and want a familiar, broad tool rather than an ecommerce specialist.
Side by side
| Omnisend |  Mailchimp | |
|---|---|---|
| Pricing | Free (250 contacts); paid from $16/month (Standard, 500 contacts, monthly) | Free (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly) |
| G2 Rating | 4.6 (1,232 reviews) | 4.3 (12,993 reviews) |
| Best For | Shopify and WooCommerce stores that want ecommerce automations out of the box at a lower price than Klaviyo. | Small stores that also run newsletters and want a familiar, broad tool rather than an ecommerce specialist. |
Pros and cons
Omnisend
Pros
- Cheapest ecommerce-first option at most list sizes on Standard
- Abandoned cart automation included even on the free plan
- 24/7 support on every plan, including free
- Published per-message SMS rates on Pro
Cons
- Billable contacts include non-subscribers who received automated messages
- SMS is Pro-only for new accounts since May 4, 2026
- AI product recommendations sit on Pro
- Pricing page FAQ and help center disagree on Pro SMS bonus credits
Mailchimp
Pros
- Cheapest paid entry point here ($13/month)
- Official Shopify app and WooCommerce plugin
- Broad integration library beyond ecommerce
- Product recommendations on every plan
Cons
- Essentials flows are limited to 4 steps; real ecommerce journeys need Standard
- Overage charges when you pass contact or send limits
- SMS credits expire monthly and the add-on needs approval
- No 1,000-contact tier, so 1,000 contacts pay the 1,500 price
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Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
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