Drip vs Mailchimp
Compare with for .
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Rises with contacts
Drip
Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends.

Mailchimp
Small stores that also run newsletters and want a familiar, broad tool rather than an ecommerce specialist.
Side by side
| Drip | ||
|---|---|---|
| Pricing | From $39/month (up to 2,500 people, monthly); 14-day free trial | Free (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly) |
| G2 Rating | Not yet verified | 4.3 (12,993 reviews) |
| Best For | Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends. | Small stores that also run newsletters and want a familiar, broad tool rather than an ecommerce specialist. |
Pros and cons
Drip
Pros
- Every feature on every plan, no upsell ladder
- Unlimited email sends
- Clear revenue attribution per email
- Integrations with Shopify, WooCommerce and BigCommerce
Cons
- No free plan, and $39/month even for a tiny list
- Drip SMS is US-only and its tier prices are not shown
- Live chat support only from $99/month
Mailchimp
Pros
- Cheapest paid entry point here ($13/month)
- Official Shopify app and WooCommerce plugin
- Broad integration library beyond ecommerce
- Product recommendations on every plan
Cons
- Essentials flows are limited to 4 steps; real ecommerce journeys need Standard
- Overage charges when you pass contact or send limits
- SMS credits expire monthly and the add-on needs approval
- No 1,000-contact tier, so 1,000 contacts pay the 1,500 price
Related comparisons
Best Email Marketing Software for Ecommerce
Pick Klaviyo if email is a main revenue channel for your store. Pick Omnisend if you want ready-made store automations for less.
Best Marketing Automation for Small Business
Pick ActiveCampaign for the deepest automation. Pick Brevo for the lowest bill, or GetResponse for full automation with lead scoring at a mid-range price.
Klaviyo alternatives
Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
