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Marketing Automation

Drip vs Mailchimp

Compare with for 10 people.

Drip
51%
match · $468/yr
Mailchimp
83%
match · $156/yr

Mailchimp is the better fit.

It costs $312 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Drip
Entry plan
Flat price, whole team$39.00
× 12 months$468.00
Per year
$3.90 per person / mo
$468

Mailchimp
Essentials
Smaller bill
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156

Rises with contacts

Choose a tool

Drip

From $39Free plan

Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends.

Mailchimp

From $13Free plan
G2 4.3 · 12,993 reviews

Small stores that also run newsletters and want a familiar, broad tool rather than an ecommerce specialist.

Side by side

DripMailchimp
PricingFrom $39/month (up to 2,500 people, monthly); 14-day free trialFree (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly)
G2 RatingNot yet verified4.3 (12,993 reviews)
Best ForShopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends.Small stores that also run newsletters and want a familiar, broad tool rather than an ecommerce specialist.

Pros and cons

Drip

Pros

  • Every feature on every plan, no upsell ladder
  • Unlimited email sends
  • Clear revenue attribution per email
  • Integrations with Shopify, WooCommerce and BigCommerce

Cons

  • No free plan, and $39/month even for a tiny list
  • Drip SMS is US-only and its tier prices are not shown
  • Live chat support only from $99/month

Mailchimp

Pros

  • Cheapest paid entry point here ($13/month)
  • Official Shopify app and WooCommerce plugin
  • Broad integration library beyond ecommerce
  • Product recommendations on every plan

Cons

  • Essentials flows are limited to 4 steps; real ecommerce journeys need Standard
  • Overage charges when you pass contact or send limits
  • SMS credits expire monthly and the add-on needs approval
  • No 1,000-contact tier, so 1,000 contacts pay the 1,500 price

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