Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Up to 500 active profiles
Klaviyo vs Drip
Compare with for .
Klaviyo
85%
match · $240/yr
Drip
57%
match · $468/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Smaller bill
Drip
Entry plan
Flat price, whole team$39.00
× 12 months$468.00
Per year
$3.90 per person / mo
$468
Klaviyo
From $20Free plan
G2 4.6 · 1,368 reviewsOnline stores, especially on Shopify, that treat email as a revenue channel and want store data driving every segment and flow.
vs
Drip
From $39Free plan
Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends.
Side by side
 Klaviyo | Drip | |
|---|---|---|
| Pricing | Free up to 250 profiles; Email from $20/month (500 profiles, monthly) | From $39/month (up to 2,500 people, monthly); 14-day free trial |
| G2 Rating | 4.6 (1,368 reviews) | Not yet verified |
| Best For | Online stores, especially on Shopify, that treat email as a revenue channel and want store data driving every segment and flow. | Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends. |
Pros and cons
Klaviyo
Pros
- Flows and segments built around store and order data
- Free plan includes flows, so you can build abandoned cart before paying
- Email, SMS and push share one profile and one report
- Deep Shopify app plus WooCommerce and Wix support
Cons
- Price climbs quickly with list size ($150/month at 10,000 profiles)
- SMS rates are only visible inside the account
- Many extras (reviews, CDP, helpdesk, AI agent) are paid add-ons
- Free plan support ends after 60 days
Drip
Pros
- Every feature on every plan, no upsell ladder
- Unlimited email sends
- Clear revenue attribution per email
- Integrations with Shopify, WooCommerce and BigCommerce
Cons
- No free plan, and $39/month even for a tiny list
- Drip SMS is US-only and its tier prices are not shown
- Live chat support only from $99/month
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Pick Klaviyo if email is a main revenue channel for your store. Pick Omnisend if you want ready-made store automations for less.
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Klaviyo alternatives
Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
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