Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment.
Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.
| Feature | HubSpot Marketing Hub | Klaviyo |
|---|---|---|
| Pricing | From $20/month/seat (Starter; typically requires a platform subscription and scales by contacts) | $20/month (starts; scales by contacts) |
| G2 Rating | 4.0 (100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.5 | 4.0 |
| Best For | B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment. | Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms. |