Marketing Automation
Klaviyo
From $20Free planG2 4.6 · 1,361 reviews
Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.
Quick overview
- Pricing
- Free (up to 250 profiles); Email from $20/month
- Plans
- Free plan up to 250 active profiles and 500 email sends/month. Paid Email plan starts at $20/month for up to 500 active profiles and rises with active profile count. SMS, WhatsApp and other mobile messages are billed separately by usage. Add-ons such as Composer ($20/month), Reviews, Customer Hub, Helpdesk and analytics are priced separately.
- G2 rating
- 4.6 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Email & SMS campaigns with templates, personalization, and deliverability tooling
- Advanced segmentation using behavioral, transactional, and predictive attributes
- Automated flows (welcome, browse/cart abandonment, post-purchase, win-back) with branching logic
- Deep ecommerce integrations (Shopify, WooCommerce, BigCommerce) and product/catalog sync
- Analytics & attribution (revenue reporting, cohorting, A/B testing, deliverability and engagement insights)
Pros
- Best-in-class ecommerce data model and segmentation for highly targeted messaging
- Powerful automation flows with flexible triggers, filters, and conditional splits
- Strong integration ecosystem for ecommerce, reviews/loyalty, and data tools
- Clear revenue-focused reporting and experimentation (A/B testing) for optimization
Cons
- Costs can rise quickly as contact lists grow (pricing scales by contacts/usage)
- Learning curve for advanced segmentation, deliverability, and flow optimization
- SMS pricing/management adds complexity and can increase total spend
Marcus Williams