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Klaviyo

Marketing Automation
★4.0•100 G2 reviews

Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.

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Quick Overview

Pricing
$20/month (starts; scales by contacts)
Details
Free tier available (limited emails/SMS; scales by contacts). Paid Email plans start around ~$20/month and increase with contact count and send volume; SMS is typically priced separately based on message credits/usage. Bundled Email + SMS options available; advanced features and higher limits scale with plan/usage.
G2 Rating
4.0 / 5.0
Capterra
4.0 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Email & SMS campaigns with templates, personalization, and deliverability tooling
  • Advanced segmentation using behavioral, transactional, and predictive attributes
  • Automated flows (welcome, browse/cart abandonment, post-purchase, win-back) with branching logic
  • Deep ecommerce integrations (Shopify, WooCommerce, BigCommerce) and product/catalog sync
  • Analytics & attribution (revenue reporting, cohorting, A/B testing, deliverability and engagement insights)

Pros

  • +Best-in-class ecommerce data model and segmentation for highly targeted messaging
  • +Powerful automation flows with flexible triggers, filters, and conditional splits
  • +Strong integration ecosystem for ecommerce, reviews/loyalty, and data tools
  • +Clear revenue-focused reporting and experimentation (A/B testing) for optimization

Cons

  • −Costs can rise quickly as contact lists grow (pricing scales by contacts/usage)
  • −Learning curve for advanced segmentation, deliverability, and flow optimization
  • −SMS pricing/management adds complexity and can increase total spend

Klaviyo in Our Comparisons

Marketing Automation20 min read

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