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Marketing Automation

Klaviyo vs Brevo (formerly Sendinblue)

Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.

K

Klaviyo

★4.0 • 100 reviews

Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.

Full ReviewVisit Site
Starting at $20/month (starts; scales by contacts)
B

Brevo (formerly Sendinblue)

★4.0 • 100 reviews

SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.

Full ReviewVisit Site
Starting at From ~$25/month (Starter; pricing often based on email volume)

Side-by-Side Comparison

FeatureKlaviyoBrevo (formerly Sendinblue)
Pricing$20/month (starts; scales by contacts)From ~$25/month (Starter; pricing often based on email volume)
G2 Rating4.0 (100 reviews)4.0 (100 reviews)
Capterra Rating4.04.0
Best ForEcommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.

Pros & Cons

Klaviyo

Pros

  • + Best-in-class ecommerce data model and segmentation for highly targeted messaging
  • + Powerful automation flows with flexible triggers, filters, and conditional splits
  • + Strong integration ecosystem for ecommerce, reviews/loyalty, and data tools
  • + Clear revenue-focused reporting and experimentation (A/B testing) for optimization

Cons

  • − Costs can rise quickly as contact lists grow (pricing scales by contacts/usage)
  • − Learning curve for advanced segmentation, deliverability, and flow optimization
  • − SMS pricing/management adds complexity and can increase total spend

Brevo (formerly Sendinblue)

Pros

  • + Strong value for money for email-volume-based pricing and bundled channels
  • + All-in-one suite (marketing automation + transactional messaging + basic CRM)
  • + Good automation and segmentation for common SMB lifecycle use cases
  • + Solid API/SMTP options for product-led and eCommerce transactional messaging

Cons

  • − Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
  • − Some features and support levels are gated behind higher tiers/usage add-ons
  • − UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)

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