Marketing Automation
ActiveCampaign
From $15G2 4.5 · 14,596 reviews
Small to mid-sized businesses and ecommerce brands that want powerful, flexible marketing automation (email-first) with strong segmentation and workflow capabilities, and optionally a built-in CRM for sales follow-up.
Quick overview
- Pricing
- From $15/month (Starter, under 1,000 contacts)
- Plans
- No free plan; 14-day free trial (up to 100 contacts and 100 emails, no credit card). Email marketing plans are Starter, Plus, Pro, and Enterprise (formerly Lite, Plus, Professional, Enterprise). Pricing starts at $15/month for accounts under 1,000 contacts and scales by contact count and tier. Annual billing is discounted versus monthly. Separate WhatsApp and Email + WhatsApp plans are also sold.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Visual automation builder (multi-step workflows, branching, goals, wait conditions)
- Email marketing (templates, personalization, A/B testing, deliverability tools)
- Segmentation & tagging (behavioral and attribute-based audiences)
- CRM & sales automation (pipelines, deals, tasks; available on higher tiers)
- Integrations & API (native integrations, webhooks, Zapier/Make connectivity)
Pros
- Very capable automation and segmentation for the price compared with many enterprise tools
- Large integration ecosystem and solid API/webhooks for connecting data and events
- Good balance of email marketing + automation + (optional) CRM in one platform
- Mature feature set for lifecycle marketing (nurture, onboarding, win-back, lead scoring on higher tiers)
Cons
- Pricing scales with contact count and can rise quickly as lists grow or advanced tiers are needed
- Learning curve for building and maintaining complex automations and data hygiene
- Some advanced features (attribution, predictive, SSO, dedicated support) are gated behind higher tiers
Marcus Williams