Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Up to 500 active profiles
Klaviyo vs Omnisend
Compare with for .
Klaviyo
80%
match · $240/yr
Omnisend
85%
match · $192/yr
What matters most?
Fine-tune
What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
Omnisend
Standard
Flat price, whole team$16.00
× 12 months$192.00
Per year
$1.60 per person / mo
$192
Starting price; rises with usage
Klaviyo
From $20Free plan
G2 4.6 · 1,368 reviewsShopify, WooCommerce and BigCommerce stores where email and SMS drive revenue and support and marketing should share one customer profile.
vs
Omnisend
From $16Free plan
G2 4.6 · 1,232 reviewsShopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support.
Side by side
 Klaviyo | Omnisend | |
|---|---|---|
| Pricing | Free (250 active profiles); Email from $20/month | Free (250 contacts); Standard from $16/month |
| G2 Rating | 4.6 (1,368 reviews) | 4.6 (1,232 reviews) |
| Best For | Shopify, WooCommerce and BigCommerce stores where email and SMS drive revenue and support and marketing should share one customer profile. | Shopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support. |
Pros and cons
Klaviyo
Pros
- Deepest store-event data and flow library in this group
- Marketing and support share one customer profile
- Free plan includes flows, segmentation and Helpdesk ticketing
- Over 350 built-in integrations
Cons
- Active-profile billing gets expensive as the list grows
- SMS, Helpdesk, Customer Hub and Personalization each cost extra
- Free plan email support ends after 60 days
- Many moving parts in the price
Omnisend
Pros
- Lower Standard prices than Klaviyo
- 24/7 live chat and email support on every plan, including Free
- Abandoned cart and welcome automations on Free
- Free 5-day migration
Cons
- No helpdesk on the pricing page
- Standard caps sends at 12x list size
- Recommendations and dynamic content need Pro
- SMS credits positioned as a Pro add-on
Related comparisons
CRM & Sales
+1
Marcus WilliamsUpdated October 2026
Best CRM for Ecommerce
Klaviyo is the best CRM for most ecommerce stores: the deepest Shopify data sync and flow library, with support tools on the same customer profile. Omnisend costs less at small and mid list sizes, and Brevo is cheapest for large lists you email lightly.
+1Marcus WilliamsUpdated October 2026Marketing Automation
+2Marcus WilliamsUpdated October 2026
Best Email Marketing Software for Ecommerce
Pick Klaviyo if email is a main revenue channel for your store. Pick Omnisend if you want ready-made store automations for less.
+2Marcus WilliamsUpdated October 2026Marketing Automation+2Marcus WilliamsUpdated October 2026
Klaviyo alternatives
Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
+2Marcus WilliamsUpdated October 2026