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CRM & Sales

Klaviyo vs Zoho CRM

Compare with for 10 people.

Klaviyo
85%
match · $240/yr
Zoho CRM
46%
match · $1,680/yr

Klaviyo is the better fit.

It costs $1,440 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Klaviyo
Email
Smaller bill
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240

Up to 500 active profiles

Zoho CRM
Standard
$14.00 × 10 seats$140.00
× 12 months$1,680.00
Per year
$14.00 per person / mo
$1,680

Choose a tool

Klaviyo

From $20Free plan
G2 4.6 · 1,368 reviews

Shopify, WooCommerce and BigCommerce stores where email and SMS drive revenue and support and marketing should share one customer profile.

Zoho CRM

From $14Free plan
G2 4.1 · 2,953 reviews

Stores with wholesale or B2B accounts where reps manage quotes, orders and follow-up.

Side by side

KlaviyoZoho CRM
PricingFree (250 active profiles); Email from $20/monthFree (3 users); paid from $14/user/month (billed annually)
G2 Rating4.6 (1,368 reviews)4.1 (2,953 reviews)
Best ForShopify, WooCommerce and BigCommerce stores where email and SMS drive revenue and support and marketing should share one customer profile.Stores with wholesale or B2B accounts where reps manage quotes, orders and follow-up.

Pros and cons

Klaviyo

Pros

  • Deepest store-event data and flow library in this group
  • Marketing and support share one customer profile
  • Free plan includes flows, segmentation and Helpdesk ticketing
  • Over 350 built-in integrations

Cons

  • Active-profile billing gets expensive as the list grows
  • SMS, Helpdesk, Customer Hub and Personalization each cost extra
  • Free plan email support ends after 60 days
  • Many moving parts in the price

Zoho CRM

Pros

  • Low per-user price and free plan for 3 users
  • Shopify orders and products in the CRM
  • Inventory, quotes and invoices on Professional
  • Highly customizable

Cons

  • No built-in consumer email and SMS flows
  • Needs a separate marketing tool for retail
  • Customization takes time
  • Per-user pricing adds up with many staff

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