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CRM & Sales

Zoho CRM vs Freshsales

Which crm & sales tool is right for you? Compare features, pricing, and user reviews to make the best choice.

Z

Zoho CRM

4.12,800 reviews

SMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach.

Starting at $14/user/month
F

Freshsales

4.51,200 reviews

SMBs and mid-market sales teams that want an easy-to-adopt CRM with built-in calling/email, strong pipeline management, and automation without heavy admin overhead.

Starting at Free - $9/user/month

Side-by-Side Comparison

FeatureZoho CRMFreshsales
Pricing$14/user/monthFree - $9/user/month
G2 Rating4.1 (2,800 reviews)4.5 (1,200 reviews)
Capterra Rating4.34.5
Best ForSMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach.SMBs and mid-market sales teams that want an easy-to-adopt CRM with built-in calling/email, strong pipeline management, and automation without heavy admin overhead.

Pros & Cons

Zoho CRM

Pros

  • + Strong feature depth for the price, including automation and reporting
  • + Highly customizable data model (modules, fields, layouts) and workflows
  • + Broad integration options across the Zoho suite and marketplace
  • + Scales from free/entry plans to advanced enterprise needs

Cons

  • UI/UX and navigation can feel complex as customization grows
  • Some advanced capabilities are gated behind higher-tier plans
  • Setup, data migration, and automation design can require admin time/training

Freshsales

Pros

  • + Clean UI and quick setup compared to many CRMs
  • + Strong built-in communications (email + phone) for reps
  • + Good automation and pipeline customization for SMB needs
  • + Integrates well with the Freshworks ecosystem and common business tools

Cons

  • Advanced customization and reporting can be limited vs. enterprise CRMs
  • Some key features are gated behind higher tiers
  • Occasional sync/telephony quirks reported depending on region/provider