CRM & Sales
Zoho CRM
From $14Free planG2 4.1 · 2,927 reviews
SMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach.
Quick overview
- Pricing
- Free (3 users); paid from $14/user/month (billed annually)
- Plans
- Free plan for up to 3 users. Standard $14, Professional $23, Enterprise $40, Ultimate $52 per user/month billed annually ($20 / $35 / $50 / $65 billed monthly).
- G2 rating
- 4.1 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Lead, contact, account, and deal (pipeline) management
- Workflow automation, assignment rules, and approvals
- Sales forecasting, dashboards, and customizable reports
- Omnichannel engagement (email, phone, social, live chat) with activity tracking
- Customization and extensibility (custom modules/fields, integrations, APIs, marketplace)
Pros
- Strong feature depth for the price, including automation and reporting
- Highly customizable data model (modules, fields, layouts) and workflows
- Broad integration options across the Zoho suite and marketplace
- Scales from free/entry plans to advanced enterprise needs
Cons
- UI/UX and navigation can feel complex as customization grows
- Some advanced capabilities are gated behind higher-tier plans
- Setup, data migration, and automation design can require admin time/training
Marcus Williams