HubSpot Sales Hub vs Zoho CRM
Which crm & sales tool is right for you? Compare features, pricing, and user reviews to make the best choice.
HubSpot Sales Hub
From $7Free plan
G2 4.4 · 14,342 reviewsSMBs and mid-market teams that want an easy-to-adopt CRM tightly integrated with marketing, service, and content tools, plus strong sales engagement (sequences, meetings, tracking) and scalable automation as they grow.
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Zoho CRM
From $14Free plan
G2 4.1 · 2,927 reviewsSMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach.
Side by side
 HubSpot Sales Hub |  Zoho CRM | |
|---|---|---|
| Pricing | Free; Starter from $7/seat/month (billed annually) or $20 monthly | Free (3 users); paid from $14/user/month (billed annually) |
| G2 Rating | 4.4 (14,342 reviews) | 4.1 (2,927 reviews) |
| Best For | SMBs and mid-market teams that want an easy-to-adopt CRM tightly integrated with marketing, service, and content tools, plus strong sales engagement (sequences, meetings, tracking) and scalable automation as they grow. | SMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach. |
Pros and cons
HubSpot Sales Hub
Pros
- Fast setup and intuitive UI with strong adoption across teams
- Excellent native integration across HubSpot (Marketing/Service/Operations) and large app marketplace
- Strong sales productivity features (sequences, scheduling, templates, tracking)
- Good reporting and automation capabilities that scale with higher tiers
Cons
- Costs can rise quickly as you add seats, hubs, and higher-tier features
- Some advanced customization/permissions/automation require Professional or Enterprise tiers
- Reporting and data model can feel limiting for very complex enterprise sales operations compared with heavier CRMs
Zoho CRM
Pros
- Strong feature depth for the price, including automation and reporting
- Highly customizable data model (modules, fields, layouts) and workflows
- Broad integration options across the Zoho suite and marketplace
- Scales from free/entry plans to advanced enterprise needs
Cons
- UI/UX and navigation can feel complex as customization grows
- Some advanced capabilities are gated behind higher-tier plans
- Setup, data migration, and automation design can require admin time/training
Marcus Williams