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CRM & Sales

HubSpot Sales Hub vs Zoho CRM

Which crm & sales tool is right for you? Compare features, pricing, and user reviews to make the best choice.

H

HubSpot Sales Hub

★4.4 • 12,000 reviews

SMBs and mid-market teams that want an easy-to-adopt CRM tightly integrated with marketing, service, and content tools, plus strong sales engagement (sequences, meetings, tracking) and scalable automation as they grow.

Full ReviewVisit Site
Starting at Free - $20/user/month
Z

Zoho CRM

★4.1 • 2,800 reviews

SMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach.

Full ReviewVisit Site
Starting at $14/user/month

Side-by-Side Comparison

FeatureHubSpot Sales HubZoho CRM
PricingFree - $20/user/month$14/user/month
G2 Rating4.4 (12,000 reviews)4.1 (2,800 reviews)
Capterra Rating4.54.3
Best ForSMBs and mid-market teams that want an easy-to-adopt CRM tightly integrated with marketing, service, and content tools, plus strong sales engagement (sequences, meetings, tracking) and scalable automation as they grow.SMBs and mid-market teams that want a customizable, automation-friendly CRM with strong value pricing and a broad ecosystem (Zoho apps + third-party integrations) for sales pipeline management, reporting, and multi-channel outreach.

Pros & Cons

HubSpot Sales Hub

Pros

  • + Fast setup and intuitive UI with strong adoption across teams
  • + Excellent native integration across HubSpot (Marketing/Service/Operations) and large app marketplace
  • + Strong sales productivity features (sequences, scheduling, templates, tracking)
  • + Good reporting and automation capabilities that scale with higher tiers

Cons

  • − Costs can rise quickly as you add seats, hubs, and higher-tier features
  • − Some advanced customization/permissions/automation require Professional or Enterprise tiers
  • − Reporting and data model can feel limiting for very complex enterprise sales operations compared with heavier CRMs

Zoho CRM

Pros

  • + Strong feature depth for the price, including automation and reporting
  • + Highly customizable data model (modules, fields, layouts) and workflows
  • + Broad integration options across the Zoho suite and marketplace
  • + Scales from free/entry plans to advanced enterprise needs

Cons

  • − UI/UX and navigation can feel complex as customization grows
  • − Some advanced capabilities are gated behind higher-tier plans
  • − Setup, data migration, and automation design can require admin time/training

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