Klaviyo vs Brevo
Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Klaviyo
From $20Free plan
G2 4.6 · 1,361 reviewsEcommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.
vs
Brevo
From $9Free plan
G2 4.5 · 2,632 reviewsSMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.
Side by side
 Klaviyo |  Brevo | |
|---|---|---|
| Pricing | Free (up to 250 profiles); Email from $20/month | Free (300 emails/day); paid from $9/month (Starter) |
| G2 Rating | 4.6 (1,361 reviews) | 4.5 (2,632 reviews) |
| Best For | Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms. | SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing. |
Pros and cons
Klaviyo
Pros
- Best-in-class ecommerce data model and segmentation for highly targeted messaging
- Powerful automation flows with flexible triggers, filters, and conditional splits
- Strong integration ecosystem for ecommerce, reviews/loyalty, and data tools
- Clear revenue-focused reporting and experimentation (A/B testing) for optimization
Cons
- Costs can rise quickly as contact lists grow (pricing scales by contacts/usage)
- Learning curve for advanced segmentation, deliverability, and flow optimization
- SMS pricing/management adds complexity and can increase total spend
Brevo
Pros
- Strong value for money for email-volume-based pricing and bundled channels
- All-in-one suite (marketing automation + transactional messaging + basic CRM)
- Good automation and segmentation for common SMB lifecycle use cases
- Solid API/SMTP options for product-led and eCommerce transactional messaging
Cons
- Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
- Some features and support levels are gated behind higher tiers/usage add-ons
- UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)
Marcus Williams