Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Up to 500 active profiles
Visit Klaviyo ↗Klaviyo vs Brevo
Short answer: Klaviyo suits small businesses and new brands with small lists starting with email and SMS automation. Brevo suits individuals and small businesses that want low-cost email marketing with a free plan to start.
Compare with for .
Klaviyo
71%
match · $240/yr
Brevo
84%
match · $108/yr
What matters most?
Set your own weights
What you'd pay
Entry plan for 10 people, billed yearly where offered, in US dollars (USD). Prices checked Nov 2026.
Brevo
Starter
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108
5,000 emails a month
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Klaviyo
From $20Free plan
G2 4.6 · 1,368 reviewsEcommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.
vs
Brevo
From $9Free plan
G2 4.5 · 2,768 reviewsSMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.
Who each one is for
Klaviyo
- Best for
- Small businesses and new brands with small lists starting with email and SMS automation. source ↗
- Not for
- Teams that want ongoing free support should look elsewhere, since free accounts get email support only for the first 60 days. source ↗
- Gaps
- The Free plan includes email support only for the first 60 days, then self-service help. source ↗
- Standard support on paid plans has live chat on weekdays only; faster support packages start at $500/month. source ↗
- Free accounts that pass 250 profiles or 500 sends a month may have sending paused until they upgrade. source ↗
From Klaviyo's own pricing and help pages, checked Nov 4, 2026.
Brevo
- Best for
- Individuals and small businesses that want low-cost email marketing with a free plan to start. source ↗
- Not for
- Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan. source ↗
From Brevo's own pricing and help pages, checked Nov 4, 2026.
Side by side
| Klaviyo | Brevo | |
|---|---|---|
| Pricing | Free (up to 250 profiles); Email from $20/month | Free (300 emails/day); paid from $9/month (Starter) |
| Price checked | Nov 4, 2026 | Nov 4, 2026 |
| G2 Rating | 4.6 (1,368 reviews) | 4.5 (2,768 reviews) |
| Best For | Small businesses and new brands with small lists starting with email and SMS automation. | Individuals and small businesses that want low-cost email marketing with a free plan to start. |
| Not for | Teams that want ongoing free support should look elsewhere, since free accounts get email support only for the first 60 days. | Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan. |
Pros and cons
Klaviyo
Pros
- Best-in-class ecommerce data model and segmentation for highly targeted messaging
- Powerful automation flows with flexible triggers, filters, and conditional splits
- Strong integration ecosystem for ecommerce, reviews/loyalty, and data tools
- Clear revenue-focused reporting and experimentation (A/B testing) for optimization
Cons
- Costs can rise quickly as contact lists grow (pricing scales by contacts/usage)
- Learning curve for advanced segmentation, deliverability, and flow optimization
- SMS pricing/management adds complexity and can increase total spend
Brevo
Pros
- Strong value for money for email-volume-based pricing and bundled channels
- All-in-one suite (marketing automation + transactional messaging + basic CRM)
- Good automation and segmentation for common SMB lifecycle use cases
- Solid API/SMTP options for product-led and eCommerce transactional messaging
Cons
- Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
- Some features and support levels are gated behind higher tiers/usage add-ons
- UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)
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