Starting price; rises with usage
Omnisend vs Brevo
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What you'd pay
Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.
5,000 emails a month
Omnisend
Shopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support.

Brevo
Stores with large lists and moderate sending, or that want transactional and marketing email from one vendor.
Side by side
| Omnisend | ||
|---|---|---|
| Pricing | Free (250 contacts); Standard from $16/month | Free (300 emails/day); paid from $9/month |
| G2 Rating | 4.6 (1,232 reviews) | 4.5 (2,768 reviews) |
| Best For | Shopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support. | Stores with large lists and moderate sending, or that want transactional and marketing email from one vendor. |
Pros and cons
Omnisend
Pros
- Lower Standard prices than Klaviyo
- 24/7 live chat and email support on every plan, including Free
- Abandoned cart and welcome automations on Free
- Free 5-day migration
Cons
- No helpdesk on the pricing page
- Standard caps sends at 12x list size
- Recommendations and dynamic content need Pro
- SMS credits positioned as a Pro add-on
Brevo
Pros
- Cheapest here for large lists with light sending
- Transactional and marketing email in one account
- Unlimited workflows from Standard
- Optional sales CRM for wholesale follow-up
Cons
- Two Shopify pricing routes are hard to compare
- Advanced ecommerce features need the $499 Professional plan
- Contact caps on low email tiers
- Less store-event depth than Klaviyo
Related comparisons
Best CRM for Ecommerce
Klaviyo is the best CRM for most ecommerce stores: the deepest Shopify data sync and flow library, with support tools on the same customer profile. Omnisend costs less at small and mid list sizes, and Brevo is cheapest for large lists you email lightly.
Best Email Marketing Software for Ecommerce
Pick Klaviyo if email is a main revenue channel for your store. Pick Omnisend if you want ready-made store automations for less.
Klaviyo alternatives
Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
