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CRM & Sales

Omnisend vs HubSpot Marketing Hub

Compare with for 10 people.

Omnisend
85%
match · $192/yr
HubSpot Marketing Hub
60%
match · $840/yr

Omnisend is the better fit.

It costs $648 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Omnisend
Standard
Smaller bill
Flat price, whole team$16.00
× 12 months$192.00
Per year
$1.60 per person / mo
$192

Starting price; rises with usage

HubSpot Marketing Hub
Starter
$7.00 × 10 seats$70.00
× 12 months$840.00
Per year
$7.00 per person / mo
$840

Includes 1,000 marketing contacts

Choose a tool

Omnisend

From $16Free plan
G2 4.6 · 1,232 reviews

Shopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support.

HubSpot Marketing Hub

From $7Free plan
G2 4.4 · 15,978 reviews

Stores that also run a sales or B2B team and want marketing, sales and service on one CRM, with budget for Professional.

Side by side

OmnisendHubSpot Marketing Hub
PricingFree (250 contacts); Standard from $16/monthFree; Starter from $7/seat/month (new-customer offer, billed annually)
G2 Rating4.6 (1,232 reviews)4.4 (15,978 reviews)
Best ForShopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support.Stores that also run a sales or B2B team and want marketing, sales and service on one CRM, with budget for Professional.

Pros and cons

Omnisend

Pros

  • Lower Standard prices than Klaviyo
  • 24/7 live chat and email support on every plan, including Free
  • Abandoned cart and welcome automations on Free
  • Free 5-day migration

Cons

  • No helpdesk on the pricing page
  • Standard caps sends at 12x list size
  • Recommendations and dynamic content need Pro
  • SMS credits positioned as a Pro add-on

HubSpot Marketing Hub

Pros

  • One CRM for marketing, sales and service
  • Native Shopify integration built by HubSpot
  • Ecommerce reporting and order data on contact records
  • Free CRM to start

Cons

  • Full workflows start at $800/month plus $3,000 onboarding
  • Starter automation limited to 10 automated actions
  • Small included contact counts for a consumer list
  • Professional requires an annual commitment

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