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CRM & Sales

HubSpot Marketing Hub vs Zoho CRM

Compare with for 10 people.

HubSpot Marketing Hub
85%
match · $840/yr
Zoho CRM
59%
match · $1,680/yr

HubSpot Marketing Hub is the better fit.

It costs $840 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

HubSpot Marketing Hub
Starter
Smaller bill
$7.00 × 10 seats$70.00
× 12 months$840.00
Per year
$7.00 per person / mo
$840

Includes 1,000 marketing contacts

Zoho CRM
Standard
$14.00 × 10 seats$140.00
× 12 months$1,680.00
Per year
$14.00 per person / mo
$1,680

Choose a tool

HubSpot Marketing Hub

From $7Free plan
G2 4.4 · 15,978 reviews

Stores that also run a sales or B2B team and want marketing, sales and service on one CRM, with budget for Professional.

Zoho CRM

From $14Free plan
G2 4.1 · 2,953 reviews

Stores with wholesale or B2B accounts where reps manage quotes, orders and follow-up.

Side by side

HubSpot Marketing HubZoho CRM
PricingFree; Starter from $7/seat/month (new-customer offer, billed annually)Free (3 users); paid from $14/user/month (billed annually)
G2 Rating4.4 (15,978 reviews)4.1 (2,953 reviews)
Best ForStores that also run a sales or B2B team and want marketing, sales and service on one CRM, with budget for Professional.Stores with wholesale or B2B accounts where reps manage quotes, orders and follow-up.

Pros and cons

HubSpot Marketing Hub

Pros

  • One CRM for marketing, sales and service
  • Native Shopify integration built by HubSpot
  • Ecommerce reporting and order data on contact records
  • Free CRM to start

Cons

  • Full workflows start at $800/month plus $3,000 onboarding
  • Starter automation limited to 10 automated actions
  • Small included contact counts for a consumer list
  • Professional requires an annual commitment

Zoho CRM

Pros

  • Low per-user price and free plan for 3 users
  • Shopify orders and products in the CRM
  • Inventory, quotes and invoices on Professional
  • Highly customizable

Cons

  • No built-in consumer email and SMS flows
  • Needs a separate marketing tool for retail
  • Customization takes time
  • Per-user pricing adds up with many staff

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