Mailchimp vs HubSpot Marketing Hub
Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Mailchimp
From $13Free plan
G2 4.3 · 12,987 reviewsSmall to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
vs
HubSpot Marketing Hub
From $7Free plan
G2 4.4 · 14,964 reviewsB2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment.
Side by side
 Mailchimp |  HubSpot Marketing Hub | |
|---|---|---|
| Pricing | Free (up to 250 contacts); paid from $13/month (Essentials) | Free; Starter from $7/seat/month (billed annually) or $20 monthly |
| G2 Rating | 4.3 (12,987 reviews) | 4.4 (14,964 reviews) |
| Best For | Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling. | B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment. |
Pros and cons
Mailchimp
Pros
- Easy-to-use campaign builder and strong template library
- Broad integration ecosystem and widely supported by third-party tools
- Solid automation/journey capabilities for common lifecycle campaigns
- Good reporting and deliverability tooling for SMB use cases
Cons
- Costs can rise quickly as contact lists grow due to contact-based pricing
- Some advanced automation/segmentation features are gated to higher tiers
- List/audience management and billing can be confusing when using multiple audiences or duplicates
HubSpot Marketing Hub
Pros
- Unified platform with native CRM and strong cross-hub integrations (Sales/Service/Operations)
- Powerful workflow automation that’s approachable for non-technical marketers
- Strong content and conversion tooling (forms, landing pages, CTAs) with built-in analytics
- Large ecosystem of integrations, templates, and partner support
Cons
- Costs can rise quickly as marketing contacts and add-ons increase
- Some advanced capabilities (governance, advanced reporting, complex automation) require higher tiers
- Customization and data model flexibility can be limiting compared with more developer-centric platforms
Marcus Williams