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Marketing Automation

HubSpot Marketing Hub vs Brevo

Short answer: HubSpot Marketing Hub suits marketing teams that want CRM, content and campaigns in one platform. Brevo suits individuals and small businesses that want low-cost email marketing with a free plan to start.

Compare with for 10 people.

HubSpot Marketing Hub
57%
match · $840/yr
Brevo
84%
match · $108/yr

Brevo is the better fit.

It costs $732 less a year for 10 people.

How we work out the match
What matters most?
Set your own weights

What you'd pay

Entry plan for 10 people, billed yearly where offered, in US dollars (USD). Prices checked Nov 2026.

HubSpot Marketing Hub
Starter
$7.00 × 10 seats$70.00
× 12 months$840.00
Per year
$7.00 per person / mo
$840

Includes 1,000 marketing contacts

Visit HubSpot Marketing Hub ↗
Brevo
Starter
Smaller bill
Flat price, whole team$9.00
× 12 months$108.00
Per year
$0.90 per person / mo
$108

5,000 emails a month

Visit Brevo ↗

Choose a tool

HubSpot Marketing Hub

From $7Free plan
G2 4.4 · 15,978 reviews

B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment.

Brevo

From $9Free plan
G2 4.5 · 2,768 reviews

SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.

Who each one is for

HubSpot Marketing Hub

Best for
Marketing teams that want CRM, content and campaigns in one platform. source ↗
Not for
Small teams on a tight budget that need advanced automation, since Professional starts at $800/month plus a $3,000 onboarding fee. source ↗
Gaps
  • Free tools get community and knowledge base support only. source ↗
  • Starter includes email support only; phone support starts at Professional. source ↗
  • Professional and Enterprise require one-time onboarding fees of $3,000 and $7,000. source ↗

From HubSpot Marketing Hub's own pricing and help pages, checked Nov 4, 2026.

Brevo

Best for
Individuals and small businesses that want low-cost email marketing with a free plan to start. source ↗
Not for
Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan. source ↗
Gaps
  • Starter emails carry the Brevo logo unless you pay a monthly add-on; Standard removes it. source ↗
  • Phone support and multi-user access (10 seats) start on Professional. source ↗
  • SMS credits are sold separately from email plans. source ↗

From Brevo's own pricing and help pages, checked Nov 4, 2026.

Side by side

HubSpot Marketing HubBrevo
PricingFree; Starter from $7/seat/month (billed annually) or $10 monthlyFree (300 emails/day); paid from $9/month (Starter)
Price checkedNov 9, 2026Nov 4, 2026
G2 Rating4.4 (15,978 reviews)4.5 (2,768 reviews)
Best ForMarketing teams that want CRM, content and campaigns in one platform.Individuals and small businesses that want low-cost email marketing with a free plan to start.
Not forSmall teams on a tight budget that need advanced automation, since Professional starts at $800/month plus a $3,000 onboarding fee.Teams that need phone support or many users on a small budget, since both start on the $499/month Professional plan.

Pros and cons

HubSpot Marketing Hub

Pros

  • Unified platform with native CRM and strong cross-hub integrations (Sales/Service/Operations)
  • Powerful workflow automation that’s approachable for non-technical marketers
  • Strong content and conversion tooling (forms, landing pages, CTAs) with built-in analytics
  • Large ecosystem of integrations, templates, and partner support

Cons

  • Costs can rise quickly as marketing contacts and add-ons increase
  • Some advanced capabilities (governance, advanced reporting, complex automation) require higher tiers
  • Customization and data model flexibility can be limiting compared with more developer-centric platforms

Brevo

Pros

  • Strong value for money for email-volume-based pricing and bundled channels
  • All-in-one suite (marketing automation + transactional messaging + basic CRM)
  • Good automation and segmentation for common SMB lifecycle use cases
  • Solid API/SMTP options for product-led and eCommerce transactional messaging

Cons

  • Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
  • Some features and support levels are gated behind higher tiers/usage add-ons
  • UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)

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