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Marketing Automation

Omnisend vs Drip

Compare with for 10 people.

Omnisend
85%
match · $192/yr
Drip
54%
match · $468/yr

Omnisend is the better fit.

It costs $276 less a year for 10 people.

How we work out the match
What matters most?
Fine-tune

What you'd pay

Entry plan for 10 people, billed yearly where offered. Prices checked Oct 2026.

Omnisend
Standard
Smaller bill
Flat price, whole team$16.00
× 12 months$192.00
Per year
$1.60 per person / mo
$192

Starting price; rises with usage

Drip
Entry plan
Flat price, whole team$39.00
× 12 months$468.00
Per year
$3.90 per person / mo
$468

Choose a tool

Omnisend

From $16Free plan
G2 4.6 · 1,232 reviews

Shopify and WooCommerce stores that want ecommerce automations out of the box at a lower price than Klaviyo.

Drip

From $39Free plan

Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends.

Side by side

OmnisendDrip
PricingFree (250 contacts); paid from $16/month (Standard, 500 contacts, monthly)From $39/month (up to 2,500 people, monthly); 14-day free trial
G2 Rating4.6 (1,232 reviews)Not yet verified
Best ForShopify and WooCommerce stores that want ecommerce automations out of the box at a lower price than Klaviyo.Shopify, WooCommerce and BigCommerce stores that want every feature on one plan and unlimited sends.

Pros and cons

Omnisend

Pros

  • Cheapest ecommerce-first option at most list sizes on Standard
  • Abandoned cart automation included even on the free plan
  • 24/7 support on every plan, including free
  • Published per-message SMS rates on Pro

Cons

  • Billable contacts include non-subscribers who received automated messages
  • SMS is Pro-only for new accounts since May 4, 2026
  • AI product recommendations sit on Pro
  • Pricing page FAQ and help center disagree on Pro SMS bonus credits

Drip

Pros

  • Every feature on every plan, no upsell ladder
  • Unlimited email sends
  • Clear revenue attribution per email
  • Integrations with Shopify, WooCommerce and BigCommerce

Cons

  • No free plan, and $39/month even for a tiny list
  • Drip SMS is US-only and its tier prices are not shown
  • Live chat support only from $99/month

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