CRM & Sales
Omnisend
From $16Free planG2 4.6 · 1,232 reviews
Shopify and WooCommerce stores that want Klaviyo-style flows at a lower price at small and mid list sizes, with fast human support.
Quick overview
- Pricing
- Free (250 contacts); Standard from $16/month
- Plans
- Priced by contacts, billed monthly; unsubscribed contacts are not billed. Free: 250 contacts, 500 emails/month, 500 web push, Omnisend branding. Standard from $16/month for 500 contacts (sends up to 12x list size): $20 at 501-1,000, $81 at 4,501-5,000, $132 at 9,001-10,000, $282 at 23,501-25,000. Pro from $59/month up to 2,500 contacts (unlimited emails, fair use 60x list): $90 at 4,501-5,000, $150 at 9,001-10,000, $400 at 23,501-25,000. 30% off the first 3 months when paying 3 months up front. SMS per message, US from $0.009 down to $0.007 by credit volume; global SMS credits offered as a Pro add-on. Custom plan for 150,001+ contacts.
- G2 rating
- 4.6 / 5.0
- Comparisons
- Featured in 3 comparisons
Key features
- Pre-built abandoned cart, welcome, post-purchase and win-back workflows
- Email, SMS and web push in one workflow
- Segmentation by shopping history and lifecycle stage
- AI product recommender and dynamic content on Pro
- Facebook Custom Audiences and Google Customer Match sync
Pros
- Lower Standard prices than Klaviyo
- 24/7 live chat and email support on every plan, including Free
- Abandoned cart and welcome automations on Free
- Free 5-day migration
Cons
- No helpdesk on the pricing page
- Standard caps sends at 12x list size
- Recommendations and dynamic content need Pro
- SMS credits positioned as a Pro add-on
Omnisend in our comparisons
CRM & Sales
+1
Marcus WilliamsUpdated October 2026
Best CRM for Ecommerce
Klaviyo is the best CRM for most ecommerce stores: the deepest Shopify data sync and flow library, with support tools on the same customer profile. Omnisend costs less at small and mid list sizes, and Brevo is cheapest for large lists you email lightly.
+1Marcus WilliamsUpdated October 2026Marketing Automation
+2Marcus WilliamsUpdated October 2026
Best Email Marketing Software for Ecommerce
Pick Klaviyo if email is a main revenue channel for your store. Pick Omnisend if you want ready-made store automations for less.
+2Marcus WilliamsUpdated October 2026Marketing Automation+2Marcus WilliamsUpdated October 2026
Klaviyo alternatives
Switch to Omnisend if you want the closest ecommerce match with published SMS rates. Stay with Klaviyo if you are under about 10,000 profiles and use its store data heavily.
+2Marcus WilliamsUpdated October 2026