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ActiveCampaignKlaviyo Pricing at a Glance
We checked every number on this page on klaviyo.com/pricing on October 22, 2026, in US dollars, by moving the profile slider through each tier. Klaviyo shows monthly prices only. No annual price is listed.
Klaviyo has three self-serve plans, all priced by active profiles:
| Plan | Price at 500 profiles | Price at 5,000 | Price at 10,000 | What it adds |
|---|---|---|---|---|
| Free | $0 (up to 250 profiles) | n/a | n/a | 500 emails/month, $5 of mobile messages and $5 of Composer AI usage a month |
| $20/month | $100/month | $150/month | Email sends at 10x your profile count, A/B testing, 350+ integrations, no Klaviyo logo | |
| Marketing | $90/month | $170/month | $220/month | Email plus Customer Hub and social marketing, mobile push, predictive analytics, loyalty rewards |
Above 150,000 active profiles both paid plans become a custom quote. SMS, WhatsApp and RCS are not part of any plan price: you pay for them by usage on top. Klaviyo is also running a limited-time offer: $19 off the first month of the $20 Email plan (500 profiles), so your first month costs $1. Under the offer terms (updated September 2, 2026), it runs through 11:59 p.m. ET on November 30, 2026, and only for accounts that have not had a paid Klaviyo plan in the 12 months before checkout. The pricing page also showed it on Marketing ($71 first month), but the terms cover the Email plan only, so plan on the full $90 for Marketing.
What Counts as an Active Profile
Your Klaviyo bill depends on one number, so it is worth knowing exactly what it counts. In Klaviyo's own words, active profiles are "the people your brand can actually reach through email, SMS, or other channels." Klaviyo also states that unsubscribed and suppressed contacts do not count toward billing.
Three things follow from that:
- Cleaning your list lowers your bill. Suppressing contacts who have not opened or clicked in months takes them out of the count.
- Growth moves you up a tier on its own. When you pass your plan's profile limit, Klaviyo says "the account moves to a compliant plan at the next billing cycle." You do not have to approve the upgrade.
- Shrinking does not move you down on its own. Klaviyo's help center says suppressing or deleting profiles does not change your plan automatically. Unless your account has auto-downgrade turned on, you need to downgrade it yourself in billing settings.
Each tier also has an email send limit of 10 times its profile count (5,000 sends at 500 profiles, 100,000 sends at 10,000). Klaviyo describes a "flexible sending" option that lets you borrow the next tier's send capacity for a month at your current rate.
Klaviyo Free Plan
The free plan is for trying Klaviyo, not for running a store's email program:
- Up to 250 active profiles
- 500 email sends a month
- $5 of mobile messages a month (SMS and other channels)
- $5 of Composer usage a month (Klaviyo's AI marketing agent)
- Basic email templates, sign-up forms, basic segmentation, reports, product recommendations and social auto-replies
- Email support for the first 60 days only, then the Help Center, Academy and community
Once you pass 250 profiles or 500 sends in a month, Klaviyo's pricing FAQ says sending stops until the next cycle or until you upgrade. With 250 profiles, 500 sends is only two campaigns a month, before any automated flows.
Klaviyo Email Plan: Every Tier
The Email plan is the one most stores buy. Here is every price the slider showed on October 22, 2026, all 49 tiers. Each price covers a list up to that number of active profiles, and sends are always 10 times the profile count.
| Active profiles (up to) | Email plan, per month | Email sends per month |
|---|---|---|
| 500 | $20 | 5,000 |
| 1,000 | $30 | 10,000 |
| 1,500 | $45 | 15,000 |
| 2,500 | $60 | 25,000 |
| 3,000 | $70 | 30,000 |
| 3,500 | $80 | 35,000 |
| 5,000 | $100 | 50,000 |
| 5,500 | $110 | 55,000 |
| 6,000 | $130 | 60,000 |
| 6,500 | $140 | 65,000 |
| 10,000 | $150 | 100,000 |
| 10,500 | $175 | 105,000 |
| 11,000 | $200 | 110,000 |
| 11,500 | $225 | 115,000 |
| 12,000 | $250 | 120,000 |
| 12,500 | $275 | 125,000 |
| 13,000 | $300 | 130,000 |
| 13,500 | $325 | 135,000 |
| 15,000 | $350 | 150,000 |
| 20,000 | $375 | 200,000 |
| 25,000 | $400 | 250,000 |
| 26,000 | $425 | 260,000 |
| 27,000 | $450 | 270,000 |
| 28,000 | $475 | 280,000 |
| 30,000 | $500 | 300,000 |
| 35,000 | $550 | 350,000 |
| 40,000 | $600 | 400,000 |
| 45,000 | $650 | 450,000 |
| 50,000 | $720 | 500,000 |
| 55,000 | $790 | 550,000 |
| 60,000 | $860 | 600,000 |
| 65,000 | $930 | 650,000 |
| 70,000 | $1,000 | 700,000 |
| 75,000 | $1,070 | 750,000 |
| 80,000 | $1,140 | 800,000 |
| 85,000 | $1,205 | 850,000 |
| 90,000 | $1,265 | 900,000 |
| 95,000 | $1,325 | 950,000 |
| 100,000 | $1,380 | 1,000,000 |
| 105,000 | $1,440 | 1,050,000 |
| 110,000 | $1,495 | 1,100,000 |
| 115,000 | $1,555 | 1,150,000 |
| 120,000 | $1,610 | 1,200,000 |
| 125,000 | $1,670 | 1,250,000 |
| 130,000 | $1,725 | 1,300,000 |
| 135,000 | $1,785 | 1,350,000 |
| 140,000 | $1,840 | 1,400,000 |
| 145,000 | $1,900 | 1,450,000 |
| 150,000 | $1,955 | 1,500,000 |
| 150,000+ | Custom | Custom |
The tier to watch is 10,000 profiles. From 6,500 to 10,000 profiles the price only rises from $140 to $150, which makes Klaviyo good value in that range. Then each extra 500 profiles costs $25 more, so the bill goes from $150 at 10,000 profiles to $350 at 15,000. That is a 133% increase for 50% more contacts. Above 15,000 it flattens again: $375 at 20,000 and $400 at 25,000.
What the Email plan includes beyond Free: 350+ integrations (Shopify, WooCommerce, BigCommerce and others), A/B testing, advanced email templates, the social content library, audience and conversion dashboards, sender-reputation security features, generative AI for content, images and segments, no Klaviyo logo in your emails, and ongoing email support.
Klaviyo Marketing Plan: What the Extra Money Buys
Marketing is Klaviyo's "Recommended" plan. It bundles the Email plan with Customer Hub and Social marketing, and adds features the Email plan does not list:
- Mobile push and in-app messages
- Predictive analytics, and marketing and segment performance reports
- Customer Hub: an on-site area where shoppers track orders, see offers, use loyalty rewards and help themselves
- Onsite personalization and product recommendations on your site
- Social engagement data and advanced social auto-reply and content tools
| Active profiles (up to) | Email plan | Marketing plan | Difference |
|---|---|---|---|
| 500 | $20 | $90 | +$70 |
| 2,500 | $60 | $130 | +$70 |
| 5,000 | $100 | $170 | +$70 |
| 10,000 | $150 | $220 | +$70 |
| 15,000 | $350 | $505 | +$155 |
| 25,000 | $400 | $575 | +$175 |
| 50,000 | $720 | $1,006 | +$286 |
| 100,000 | $1,380 | $1,846 | +$466 |
| 150,000 | $1,955 | $2,490 | +$535 |
Up to 10,000 profiles, Marketing costs a flat $70 a month more than Email. Above that the gap grows with your list. It is worth it if you will actually use loyalty rewards, order tracking and on-site personalization, because those usually mean another app subscription. If you only send email campaigns and flows, the Email plan covers it.
SMS, WhatsApp and RCS Pricing
Klaviyo charges for mobile messages separately, by usage, on top of the Email or Marketing plan. Its billing page describes it this way: "you commit to an amount of spend based on your expected volume, and it burns down as you send."
The calculator on the pricing page ("All products", then "Marketing", then "Mobile messages") showed these monthly costs for US toll-free SMS. Klaviyo notes that the price includes carrier fees where they apply:
| US SMS per month | Monthly cost | Cost per message |
|---|---|---|
| 1,000 | $15 | $0.015 |
| 2,900 | $40 | about $0.014 |
| 5,000 | $70 | $0.014 |
| 10,000 | $125 | $0.0125 |
| 20,000 | $240 | $0.012 |
MMS, WhatsApp and RCS have their own per-message rates in the same calculator, and rates differ by country. If you text 5,000 subscribers twice a month, plan on about $125 a month for SMS on top of your email plan.
Klaviyo Add-Ons
These are sold separately on the "All products" tab. The prices are the starting points the page showed on October 22, 2026:
| Add-on | Price shown | What it is |
|---|---|---|
| Composer | $20/month, extra usage in $10 steps | AI marketing agent that builds campaigns and flows and analyzes results |
| Customer Hub | $20/month at 500 profiles (30-day free trial) | Self-service area on your site; included in the Marketing plan |
| Social marketing | $50/month at 10,000 profiles | Social content and engagement tools; included in the Marketing plan |
| Reviews | $25/month at 250 orders a month | Collect and display product reviews |
| Personalization | $100/month at 500 profiles | AI that picks who to reach, when and what to show, plus cohort, RFM and lifetime value reports |
| Advanced Klaviyo Data Platform | $500/month at 100,000 total profiles | CDP: data transformations, exports, unlimited data retention |
| Customer Agent | $140/month for 200 AI resolutions (50 free) | 24/7 AI shopping and support assistant |
| Helpdesk | $185/month for 1,000 tickets (30-day free trial) | Support inbox that shares profiles with marketing |
Customer Hub, Social marketing and Personalization are priced by active profiles, so they rise with your list just like the Email plan.
What Klaviyo Really Costs: Three Example Stores
These use the prices above, monthly billing, US SMS.
New store, 2,000 profiles, email only. The 2,500-profile Email tier: $60/month. Nothing else is needed to run welcome, abandoned cart and post-purchase flows.
Growing store, 8,000 profiles, email plus 5,000 texts a month. Email at 10,000 profiles is $150, plus $70 of SMS: $220/month. Add Reviews at $25 and the bill is $245.
Established store, 14,000 profiles, Marketing plan, 10,000 texts a month. Marketing at 15,000 profiles is $505, plus $125 of SMS: $630/month. The same store on the Email plan would pay $350 + $125 = $475.
Klaviyo vs Mailchimp, Omnisend and Shopify Email Pricing
All four are priced differently, so we compared them at the same list sizes. Klaviyo, Mailchimp and Omnisend charge by contacts. Shopify Email (which Shopify now calls Shopify Messaging) charges by emails sent. All prices are monthly list prices checked on each vendor's site on October 22, 2026.
| Contacts | Klaviyo Email | Mailchimp Essentials | Mailchimp Standard | Omnisend Standard | Omnisend Pro |
|---|---|---|---|---|---|
| 500 | $20 | $13 | $20 | $16 | n/a (starts at 2,500) |
| 5,000 | $100 | $75 | $100 | $81 | $90 |
| 10,000 | $150 | $110 | $135 | $132 | $150 |
| 15,000 | $350 | $180 | $230 | $207 | $348 |
| 25,000 | $400 | $270 | $310 | $282 | $400 |
| 50,000 | $720 | $385 | $450 | $413 | $715 |
Shopify Email (Shopify Messaging): the first 10,000 emails each month are free, then $1 per 1,000 emails up to 300,000, $0.65 per 1,000 after that and $0.55 per 1,000 after 750,000. Abandoned checkout automations are always free and do not count toward the 10,000. It only works with a Shopify store, which costs from $29/month on yearly billing or $39/month on monthly billing for the Basic plan. If you email your whole list four times a month:
| Contacts | Emails a month (4 sends) | Shopify Email cost |
|---|---|---|
| 2,500 | 10,000 | $0 |
| 5,000 | 20,000 | $10 |
| 10,000 | 40,000 | $30 |
| 25,000 | 100,000 | $90 |
| 50,000 | 200,000 | $190 |
What the table shows:
- Under 10,000 contacts, Klaviyo's email price is close to the others. It matches Mailchimp Standard at 5,000 contacts ($100) and is $15 to $18 more than Mailchimp Standard and Omnisend Standard at 10,000.
- From 10,000 to 15,000 contacts, Klaviyo gets expensive fast. At 15,000 Klaviyo is $350, against $230 for Mailchimp Standard and $207 for Omnisend Standard.
- Omnisend Pro and Klaviyo Email cost about the same at most sizes, and Pro includes unlimited email and access to SMS. Standard is the cheaper Omnisend plan, but new accounts get SMS only on Pro.
- Shopify Email is far cheaper for Shopify stores that send simple campaigns. It has automations and segments, but nothing like Klaviyo's profile data, predictive analytics or flow depth.
SMS, compared. For about 5,000 US texts a month: Klaviyo's calculator showed $70 including carrier fees. Shopify charges $0.012 per US SMS plus $2.15 a month for the toll-free number, so about $62. Omnisend's SMS credits (Pro plan only) showed $50 for 5,882 SMS, with rates from $0.007 at higher volume. Mailchimp sells SMS as a monthly credit add-on that needs an application, and unused credits expire each month.
For a full feature comparison of these and other tools, see our Klaviyo alternatives guide.
How to Keep Your Klaviyo Bill Down
- Suppress unengaged profiles before you cross a tier. Suppressed and unsubscribed contacts do not count. Moving from 10,500 to 10,000 profiles saves $25 a month; staying under 10,000 instead of reaching 15,000 saves $200.
- Downgrade by hand after a cleanup. Klaviyo does not move you to a smaller plan when your count drops unless auto-downgrade is on. Check your plan in billing settings after you suppress contacts.
- Be careful with giveaway and contest sign-ups near 10,000. A few thousand low-intent profiles can add $100 to $200 a month.
- Start with Email, not Marketing. Add Customer Hub ($20/month at 500 profiles) or Reviews ($25/month) on their own if you only need one piece.
- Estimate SMS before you commit to a spend level. Use the calculator on Klaviyo's pricing page with your real send volume and countries.
Which Klaviyo Plan Should You Pick?
- Under 250 contacts and just testing: Free. Expect to upgrade once your list or send volume grows, and note support ends after 60 days.
- Most stores: the Email plan. At 500 to 10,000 profiles ($20 to $150 a month) it is priced in line with Mailchimp and Omnisend, and you get Klaviyo's store data, flows and product recommendations.
- Stores that want loyalty, order tracking and on-site personalization in one place: the Marketing plan, at $70 a month more than Email up to 10,000 profiles.
- Stores heading past 10,000 profiles on a tight budget: compare Omnisend Standard and Mailchimp Standard before you grow into Klaviyo's $350 tier, or keep your list clean so fewer profiles count.
- Small Shopify stores sending a few campaigns a month: Shopify Email costs little or nothing and may be all you need for now.
Marcus Williams
