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From $1Free plan

Shopify stores that want the most free email sends and don't need deep segmentation yet.

Visit Shopify Email ↗See full comparison

Quick overview

Pricing
Free up to 10,000 emails/month, then $1 per 1,000 emails (needs a Shopify plan)
Plans
Now called Shopify Messaging. Available on Basic, Grow, Advanced and Plus Shopify plans. Up to 10,000 manual or automated emails a month free, then $1 per 1,000 additional emails ($0.001 each), with lower rates after the first 300,000 emails a month. No monthly commitment. SMS is charged separately and available in select countries. Shopify plans: Basic $29/month billed yearly or $39 monthly, Grow $89 yearly or $105 monthly.
G2 rating
Not yet verified
Comparisons
Featured in 3 comparisons

Key features

  • Campaigns and automations sent from the Shopify admin
  • Templates that pull your store's branding, products and prices
  • 10,000 free emails a month, then pay per email
  • SMS and WhatsApp campaigns in the same place (select countries)
  • Sidekick, Shopify's AI assistant, for writing emails

Pros

  • 10,000 free emails a month, 20 times Klaviyo's free allowance
  • No contact limit: you pay only for emails sent
  • Built into Shopify, so products and orders are already there
  • No monthly commitment

Cons

  • Only for Shopify stores, and you pay for the Shopify plan
  • Simpler segmentation and reporting than Klaviyo
  • SMS is a separate charge and only in some countries
  • No listing on G2 to compare user ratings

Shopify Email in our comparisons

Marketing Automation

Klaviyo Free Plan

Klaviyo's free plan covers 250 active profiles and 500 emails a month, with flows, forms and $5 of texts. Use it to set up your store's flows, and move to the $20 plan once you pass 250 people or send more than two campaigns a month.

Marcus WilliamsUpdated October 2026
Marketing Automation

Klaviyo Pricing

Most stores should start on Klaviyo's Email plan: $20 a month at 500 profiles, $100 at 5,000 and $150 at 10,000. Above 10,000 profiles the price climbs fast ($350 at 15,000), so compare Omnisend there.

Marcus WilliamsUpdated October 2026
Marketing Automation

Klaviyo vs Shopify Email

Start with Shopify Email if you are a small store with simple automations: it is free up to 10,000 emails a month. Move to Klaviyo when email and SMS are a real sales channel and you want deeper segments and flows.

Marcus WilliamsUpdated October 2026