Klaviyo
Email
Flat price, whole team$20.00
× 12 months$240.00
Per year
$2.00 per person / mo
$240
Up to 500 active profiles
Visit Klaviyo ↗Klaviyo vs Shopify Email
Compare with for .
Klaviyo
60%
match · $240/yr
Shopify Email
71%
match · $0/yr
What matters most?
Set your own weights
What you'd pay
Entry plan for 10 people, billed yearly where offered, in US dollars (USD). Prices checked Oct 2026.
Shopify Email
Free
Free to use$0.00
Per year
$0
First 10,000 emails a month free, then $1 per 1,000; needs a Shopify plan
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Klaviyo
From $20Free plan
G2 4.6 · 1,369 reviewsNew Shopify and WooCommerce stores with under 250 subscribers that want to set up the welcome and abandoned cart flows they will keep using as they grow.
vs
Shopify Email
From $1Free plan
Shopify stores that want the most free email sends and don't need deep segmentation yet.
Side by side
 Klaviyo | Shopify Email | |
|---|---|---|
| Pricing | Free up to 250 profiles; Email from $20/month (500 profiles, monthly) | Free up to 10,000 emails/month, then $1 per 1,000 emails (needs a Shopify plan) |
| G2 Rating | 4.6 (1,369 reviews) | Not yet verified |
| Best For | New Shopify and WooCommerce stores with under 250 subscribers that want to set up the welcome and abandoned cart flows they will keep using as they grow. | Shopify stores that want the most free email sends and don't need deep segmentation yet. |
Pros and cons
Klaviyo
Pros
- Flows, sign-up forms and product recommendations work on the free plan
- Suppressed profiles don't count toward the 250 limit
- Includes a little texting ($5 a month), which Mailchimp Free and new Omnisend Free accounts don't
- Upgrading keeps every list, flow and form in place
Cons
- 500 sends a month is tight: a weekly email to 250 people uses about 1,000
- Flow emails can be skipped once you hit the send limit
- Klaviyo logo in email footers, and no A/B testing
- Email support ends 60 days after you sign up
Shopify Email
Pros
- 10,000 free emails a month, 20 times Klaviyo's free allowance
- No contact limit: you pay only for emails sent
- Built into Shopify, so products and orders are already there
- No monthly commitment
Cons
- Only for Shopify stores, and you pay for the Shopify plan
- Simpler segmentation and reporting than Klaviyo
- SMS is a separate charge and only in some countries
- No listing on G2 to compare user ratings
Related comparisons
Marketing Automation
Marcus WilliamsUpdated October 2026
Klaviyo Free Plan
Klaviyo's free plan covers 250 active profiles and 500 emails a month, with flows, forms and $5 of texts. Use it to set up your store's flows, and move to the $20 plan once you pass 250 people or send more than two campaigns a month.
Marcus WilliamsUpdated October 2026Marketing AutomationMarcus WilliamsUpdated October 2026
Klaviyo Pricing
Most stores should start on Klaviyo's Email plan: $20 a month at 500 profiles, $100 at 5,000 and $150 at 10,000. Above 10,000 profiles the price climbs fast ($350 at 15,000), so compare Omnisend there.
Marcus WilliamsUpdated October 2026Marketing AutomationMarcus WilliamsUpdated October 2026
Klaviyo vs Shopify Email
Start with Shopify Email if you are a small store with simple automations: it is free up to 10,000 emails a month. Move to Klaviyo when email and SMS are a real sales channel and you want deeper segments and flows.
Marcus WilliamsUpdated October 2026