Shopify Email
Free
Free to use$0.00
Per year
$0
First 10,000 emails a month free, then $1 per 1,000; needs a Shopify plan
Visit Shopify Email ↗Shopify Email vs Mailchimp
Compare with for .
Shopify Email
71%
match · $0/yr
Mailchimp
62%
match · $156/yr
What matters most?
Set your own weights
What you'd pay
Entry plan for 10 people, billed yearly where offered, in US dollars (USD). Prices checked Oct 2026.
Smaller bill
Mailchimp
Essentials
Flat price, whole team$13.00
× 12 months$156.00
Per year
$1.30 per person / mo
$156
Rises with contacts
Visit Mailchimp ↗Shopify Email
From $1Free plan
Shopify stores that want the most free email sends and don't need deep segmentation yet.
vs
Mailchimp
From $13Free plan
G2 4.3 · 12,995 reviewsSmall businesses that mostly send newsletters and want a well-known tool, not stores that need automated flows on a free plan.
Side by side
| Shopify Email |  Mailchimp | |
|---|---|---|
| Pricing | Free up to 10,000 emails/month, then $1 per 1,000 emails (needs a Shopify plan) | Free (250 contacts); paid from $13/month (Essentials, 500 contacts, monthly) |
| G2 Rating | Not yet verified | 4.3 (12,995 reviews) |
| Best For | Shopify stores that want the most free email sends and don't need deep segmentation yet. | Small businesses that mostly send newsletters and want a well-known tool, not stores that need automated flows on a free plan. |
Pros and cons
Shopify Email
Pros
- 10,000 free emails a month, 20 times Klaviyo's free allowance
- No contact limit: you pay only for emails sent
- Built into Shopify, so products and orders are already there
- No monthly commitment
Cons
- Only for Shopify stores, and you pay for the Shopify plan
- Simpler segmentation and reporting than Klaviyo
- SMS is a separate charge and only in some countries
- No listing on G2 to compare user ratings
Mailchimp
Pros
- Familiar editor with forms and landing pages on Free
- Product recommendations included even on Free
- 300+ integrations, including Shopify and WooCommerce
- Clear upgrade path with a 14-day trial of paid plans
Cons
- No automation flows on Free, so no abandoned cart emails
- No SMS, A/B testing or scheduling on Free
- 250 sends a day cap on top of 500 a month
- Email support only for the first 30 days
Related comparisons
Marketing Automation
Marcus WilliamsUpdated October 2026
Klaviyo Free Plan
Klaviyo's free plan covers 250 active profiles and 500 emails a month, with flows, forms and $5 of texts. Use it to set up your store's flows, and move to the $20 plan once you pass 250 people or send more than two campaigns a month.
Marcus WilliamsUpdated October 2026Marketing AutomationMarcus WilliamsUpdated October 2026
Klaviyo Pricing
Most stores should start on Klaviyo's Email plan: $20 a month at 500 profiles, $100 at 5,000 and $150 at 10,000. Above 10,000 profiles the price climbs fast ($350 at 15,000), so compare Omnisend there.
Marcus WilliamsUpdated October 2026